西安市少儿舞蹈培训市场连锁经营模式的研究

发布时间：2018-04-13 06:31

本文选题：少儿舞蹈 + 培训机构　；参考：《西安体育学院》2017年硕士论文

【摘要】：少年儿童的健康成长是国家未来发展的希望。少儿舞蹈作为一项集健身、艺术为一体的课程,得到西安人民的普遍喜爱与重视。近二十年来,少儿舞蹈蓬勃发展,吸引了许多孩子参加到少儿舞蹈的学习队伍之中,少儿舞蹈培训机构成了一种组织众多热爱舞蹈艺术的少年儿童展开学习与交流活动的重要形式,也成了一种全新的社会风潮。在这样的背景形势下,连锁经营模式因其规模效应庞大而成了培训机构拓展规模、占据市场空间、提升竞争水平的主要方式。少年儿童们参与舞蹈学习需求不断在增加,这让少儿舞蹈培训机构好似雨后春笋一般迅速发展蔓延。本文采取文献研究法、专家访谈法以及问卷调研法等方式对西安连锁经营的少儿舞蹈培训机构运营状况展开深入调查。调查的结果表明,西安的少儿舞蹈培训机构通常包含:舞蹈学校、舞蹈工作室、舞蹈培训班、舞蹈艺术团体等。调查显示,西安少儿舞蹈培训机构采用连锁经营模式开展运营活动的时间很短,也没有形成明显的规模,缺乏这方面的经验,连锁体系不够健全,许多都是将直营连锁视为发展核心,加盟连锁还在尝试运作,自由连锁更是完全未能开展起来。研究表明,西安市少儿舞蹈培训市场发展潜力巨大,这给西安少儿舞蹈培训机构运行连锁经营模式打下了深厚的基础。本文通过调查西安少儿舞蹈培训机构开展连锁经营模式的实际情况,对其发展优势作出剖析,再提出当前少儿舞蹈培训机构开展连锁经营模式的过程中出现的问题,针对这些问题提出解决方案,给未来西安少儿舞蹈培训机构持续发展连锁经营模式提供理论借鉴,也给少儿舞蹈培训机构可以更好地满足个体健康需要,步入社会化与产业化路径谋求思路。
[Abstract]:The healthy growth of children is the hope of the future development of the country.Children's dance as a fitness, art as one of the curriculum, Xi'an people's general love and attention.In the past twenty years, children's dance has flourished, attracting many children to join the learning team of children's dance.Children's dance training institution has become an important form of organizing many children who love dance art to carry out learning and communication activities, and has also become a new social trend.In such a situation, the chain management model has become the main way for training institutions to expand their scale, occupy market space and improve the level of competition because of its huge scale effect.The need for children to participate in dance learning is increasing, which makes the children's dance training institutions springing up and spreading rapidly.This paper adopts the methods of literature research, expert interview and questionnaire investigation to investigate deeply the operation of children's dance training institutions in Xi'an chain operation.The results of the survey show that children's dance training institutions in Xi'an usually include dance schools, dance studios, dance classes, dance art groups and so on.The investigation shows that the Xi'an children's dance training institutions have adopted the chain management model for a short time to carry out their operation activities, nor have they formed an obvious scale. They lack experience in this respect, and the chain system is not sound enough.Many are direct chain as the core of development, franchise chain is still trying to operate, free chain is completely unable to develop.The research shows that Xi'an children's dance training market has great development potential, which lays a solid foundation for Xi'an children's dance training institution to run chain management model.By investigating the actual situation of developing chain management mode in Xi'an children's dance training institutions, this paper analyzes its development advantages, and then points out the problems in the process of developing chain management mode in children's dance training institutions at present.To solve these problems, it can provide theoretical reference for Xi'an Children's Dance training Institution to develop the chain management mode in the future, and also can better meet the needs of individual health for children's dance training institutions.Step into the path of socialization and industrialization to seek ideas.
【学位授予单位】：西安体育学院
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G522.72

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