基于土右旗蒙银微信公众平台银行员工网络培训的研究

发布时间：2018-06-08 18:59

本文选题：微信公众平台 + 网络培训　；参考：《内蒙古师范大学》2017年硕士论文

【摘要】：如今已经步入科技与信息的新媒体时代,移动互联网技术随着时代发展不断地革新与发展,4G、5G网络技术地升级也变得屡见不鲜。伴随自媒体时代的来临,智能手机功能与应用的逐渐更新与扩大,已经逐步融合电脑的各项功能,让信息获得方便化、实时化,人们可以通过智能手机满足学习、工作、生活等多功能多方面的使用需求。采用智能手机可通过移动互联网获取大量的信息,学习新的知识,移动互联网已经成为了一个新的学习场所。互联网+时代的平台下移动终端新型培训方式已经在生活中广为流传与使用,已经慢慢融入到人们的学习与工作中,扩宽了人们新的学习模式。在琳琅满目的APP中,微信是一个比较突出比较有代表性的软件,2012年8月,微信公众平台正式上线,就受到来自各方面的关注,到现在,已经发展成为人们接触网络以及学习社交的一个重要的平台。本文研究的课题是基于土右旗蒙银微信公众平台的银行员工网络培训模式。微信公众平台是集宣传、营销、推广、服务、公益等多样性功能于一体的网络交流平台,为网民和媒体提供信息传播的新方式,建立与读者沟通的互动模式,同时为企业提供服务与管理的功能。基于微信公众平台开设银行员工的网络培训模式,将移动设备学习的方便性、易操作、随时性等特点与微型课程短小、精悍、实用的设计原则相结合产生适用于银行员工进行培训与管理的移动课程。基于微信公共平台银行员工的网络培训,此种学习模式可以满足学习者的学习时间与地点的不固定的需求,切实提高学习者的自由支配度,利用碎片时间进行学习,是数字化时代的典型代表,符合快速节奏下的生活状态。文章的内容主要分为如下几部分:首先,对银行培训的研究背景以及利用微信公众平台银行员工网络培训的意义进行介绍与阐述,并借鉴国内外成熟的人力资源培训的理论与实践经验为本文提供理论与实践支持。依据我国当今微信公共平台普及利用的特点,对土右旗蒙银村镇银行员工的微信公共平台网络培训的可行性和实施性进行分析,从而对其网络培训方式进行评估。其次,通过银行微信公共平台简介和银行人员体系结构图两个方面对土右旗蒙银村镇银行员工的培训体系的现状进行分析,系统分析对土右旗蒙银村镇银行对员工实施微信公众平台网络培训后前后对比学习情况的差异性。在对土右旗蒙银村镇银行进行分析的基础上,进一步通过调查问卷的方法,掌握员工学习的数据,分析员工的资源分布状况、年龄特征、学历程度以及接受的培训经历等,然后在此基础上对土右旗蒙银村镇员工的培训状态获得掌握。再次,对土右旗蒙银村镇银行目前已有的员工培训模式进行介绍,主要分析的对象是目前员工的培训情况及存在的问题,进而与移动终端网络培训的方式形成对比,从而得出移动终端网络培训的优势所在。最后,基于土右旗蒙银微信公众平台网络培训模式的构建,弥补目前培训方式的不足,根据银行的现有资源借助于网络学习的优势特点进行结合与利用,从而提高银行员工业务培训的效率,并较少银员工培训的成本。构建土右旗蒙银微信公众平台网络培训系统,定期向员工推送培训的内容消息,将银行的业务知识、服务礼仪、规章制度等内容以简明易懂的形式发送给员工,使员工可以随时随地、反复的进行学习观看。借助蒙银村镇银行的资源优势以及现有的培训模式,使得微信公众平台网络培训不仅仅再是银行员工培训的有益补充,并且是银行对员工进行专业知识与技能培训的的重要方式,利用传统与网络的两种培训方式从而更好地帮助员工提升自己的职业素养水平。
[Abstract]:With the new media era of science and technology and information, mobile Internet technology has been constantly innovation and development with the development of the times. 4G, 5G network technology has become more and more common. With the advent of the era of media, the gradual update and expansion of the function and application of the smart phone has gradually integrated the functions of the computer and let the information be obtained. Very convenient, real-time, intelligent mobile phone people can meet the learning, work, life and other aspects of the use of functional requirements. The intelligent mobile phone can get a large amount of information through the mobile Internet, learning new knowledge, the mobile Internet has become a new place for study. Internet plus era under the platform of mobile terminal NEW The mode of training has been widely spread and used in life. It has gradually merged into people's learning and work and broadened the new learning model. In the dazzling APP, WeChat is a relatively representative software. In August 2012, the public platform of WeChat was formally launched, and received attention from all aspects. Now, it has become an important platform for people to contact the network and learn social networking. This study is based on the network training model of bank employees based on the Mongolian silver micro credit public platform. The WeChat public platform is a network communication platform which integrates various functions such as publicity, marketing, promotion, service and public welfare. And the media provide a new way to communicate information, establish an interactive mode of communication with the readers, and provide service and management functions for the enterprise. Based on the WeChat public platform, the network training model of bank employees will be set up to facilitate the convenience, easy operation, and the convenience of the mobile equipment learning. Based on the network training of the employees of the WeChat public platform bank, this learning model can meet the unfixed needs of the learners' learning time and place, improve the learner's freedom of control, and use the time of debris to study. It is a digital age. The main contents of the paper are in accordance with the fast pace of life. The contents of the article are divided into the following parts: first, the research background of the bank training and the significance of using the WeChat public platform bank employees' network training are introduced and expounded, and the theoretical and practical experience of the mature human resource training at home and abroad is proposed for this article. According to the characteristics of the popularization and utilization of the WeChat public platform in China, the feasibility and implementation of the WeChat public platform network training for the employees of the Bank of Mongol village and town bank of the land right banner are analyzed, and the network training methods are evaluated. Secondly, through the introduction of the bank of WeChat public platform and the bank personnel system In the two aspects, this paper analyzes the present situation of the training system for the employees of the Bank of the Mongol village and town bank of the Tu Right Banner. It systematically analyzes the difference of the comparative learning between the bank and the Bank of the Mongolian Silver Village and town on the earth right banner after the implementation of the WeChat public platform network training. On the basis of the analysis of the Bank of the Mongol village, the Bank of Mongol is further investigated. The method of the questionnaire is to master the data of the employee's learning, analyze the distribution of the staff, the age characteristics, the degree of education and the training experience, and then the training state of the staff of the village and town of the Mongolian Right Banner is mastered. The object of analysis is the current staff training and the existing problems, and then compared with the mode of mobile terminal network training, thus the advantages of the mobile terminal network training are obtained. Finally, based on the construction of the training mode of the Mongol Mongol micro credit public platform network, to make up for the shortage of current training methods, according to the bank With the help of the advantages and characteristics of network learning, the existing resources are combined and utilized to improve the efficiency of the training of the bank employees, and less cost of training for the silver staff. The content and other contents are sent to employees in a concise and easy form, so that employees can learn and watch repeatedly and at any time. With the help of the resources advantage and the existing training mode of the Mongolian Bank of Mongolian and silver village, the WeChat public platform network training is not only a useful supplement to the training of the bank staff, but also the professional knowledge of the bank to the employees. The important way of training knowledge and skills is to make use of the two training methods of tradition and network to better help employees improve their professional quality.
【学位授予单位】：内蒙古师范大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G726;G434

【参考文献】