教育网络舆情危机干预效果影响因素及应对机制——基于100个教育网络舆情危机事件的实证分析

发布时间：2018-10-12 13:26

【摘要】：教育网络舆情危机应对是一项复杂的系统工程,舆情干预效果受多因素影响。以2012年至2016年发生的热度较高的100起教育网络舆情危机事件为样本,通过分析影响教育管理部门有效应对舆情危机的重要因素以及不同因素间的作用关系发现,舆情应对处置因素较主体因素、客体因素及环境因素更具决定性作用,干预主体级别、信息公开透明度、问责及惩处情况及问题的解决情况是影响教育网络舆情危机干预效果最为关键的因素。基于此,提出要建立常态化的教育网络舆情监测预警机制、健全多方联动的教育网络舆情响应机制、完善制度化的教育网络舆情信息公开机制、强化系统全面的教育网络舆情问责机制及构建成熟的教育网络舆情善后处置机制。
[Abstract]:The crisis response of educational network public opinion is a complex systematic project, and the effect of public opinion intervention is affected by many factors. Taking 100 educational network public opinion crisis events which occurred from 2012 to 2016 as the sample, the paper analyzes the important factors that affect the educational management department to deal with the public opinion crisis effectively and the relationship between different factors. Public opinion is more decisive than subject factor, object factor and environment factor, intervention subject level, transparency of information disclosure, The situation of accountability and punishment and the solution of the problem are the most important factors affecting the intervention effect of educational network public opinion crisis. Based on this, it is proposed to establish a regular monitoring and warning mechanism of educational network public opinion, to improve the response mechanism of educational network public opinion, and to perfect the systematized public opinion information disclosure mechanism of educational network. Strengthen the systematic and comprehensive accountability mechanism of educational network public opinion and construct mature educational network public opinion disposition mechanism.
【作者单位】：湖南大学新闻传播与影视艺术学院;湖南商学院党委;云南师范大学党委宣传部;
【基金】：国家社科基金重点项目“习近平总书记治国理政思想与党的思想政治教育发展研究”(项目编号:15AKS016) 教育部哲学社会科学发展报告项目“中国教育网络舆情发展报告”(项目编号:13JBG005)的研究成果
【分类号】：G206;G526

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