基于CPC模型的在线微课堂建设要素研究
发布时间：2018-12-16 23:05
【摘要】：微课堂是教育信息化和移动互联网时代的融合产物,顺应了人们快捷精准学习的需求。在线微课堂的建设规范是实现未来移动便捷学习的重要基础。该文旨在以管理学理论中的"渠道—产品—客户"三者匹配模型(简称CPC模型)为理论指导,构建在线微课堂中的"学习平台—微课—学习者"三者之间的匹配关系,以企业在职学习者和在校学生两类群体为对象,选取小规模样本调研为实践依据,探索出不同类型的微课内容在建设过程中面向不同学习者群体的要素集合。研究发现,两类调研对象在基础理论课、素质提升课和岗位技能课三类不同的微课领域对内容的呈现要素和技术手段的实现要素均表现出了一定的差异性,这些研究结论将为微课内容组成和系统架构提供相对科学的建设依据。
[Abstract]:Micro-classroom is the fusion product of educational information and mobile internet era, which conforms to the demand of people to learn quickly and accurately. The construction standard of online micro classroom is an important foundation to realize mobile and convenient learning in the future. Under the guidance of the "channel-product-customer" matching model (CPC model) in management theory, this paper aims to construct the matching relationship among the "learning platform-micro-lesson learners" in online microclassroom. This paper takes two groups of in-service learners and students as the object, selects the small scale sample investigation as the practice basis, explores the different types of microcourse content in the construction process facing the different learner group essential factor collection. The study found that the two kinds of research objects in the basic theory course, quality upgrading course and post skills class three different micro-course areas of the content presentation elements and technical means of the implementation of the elements have shown some differences. These conclusions will provide a relatively scientific basis for the content composition and system architecture of micro-class.
【作者单位】： 北京邮电大学网络教育学院;北京邮电大学经济管理学院;
【分类号】：G434
，
本文编号：2383197
[Abstract]:Micro-classroom is the fusion product of educational information and mobile internet era, which conforms to the demand of people to learn quickly and accurately. The construction standard of online micro classroom is an important foundation to realize mobile and convenient learning in the future. Under the guidance of the "channel-product-customer" matching model (CPC model) in management theory, this paper aims to construct the matching relationship among the "learning platform-micro-lesson learners" in online microclassroom. This paper takes two groups of in-service learners and students as the object, selects the small scale sample investigation as the practice basis, explores the different types of microcourse content in the construction process facing the different learner group essential factor collection. The study found that the two kinds of research objects in the basic theory course, quality upgrading course and post skills class three different micro-course areas of the content presentation elements and technical means of the implementation of the elements have shown some differences. These conclusions will provide a relatively scientific basis for the content composition and system architecture of micro-class.
【作者单位】： 北京邮电大学网络教育学院;北京邮电大学经济管理学院;
【分类号】：G434
，
本文编号：2383197
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