俄罗斯在线汉语教育的用户选择因素研究
发布时间：2021-04-10 13:57
如今,在线学习已经不仅仅是一种流行的学习方式,而是几乎成为大多数人获得教育和知识的最佳途径。在COVID-19大流行的背景下,互联网教育已经在许多大学进行了尝试,并证实了其有效性。值得注意的是,尽管病毒爆发冲击了很多行业,但它无疑给互联网教育的发展带来了巨大的动力。疫情过后,很多人将不再对互联网教育持警惕和怀疑的态度。本文的研究背景是,中国语言已经在俄罗斯日益普及,这归功于一些政治和经济因素。在西方制裁政策和进口替代计划方面,俄罗斯与亚洲伙伴的经济和政治关系也发生了重大转变。这一进程的表现是中俄关系加强,从而扩大了两国之间的各种联系,以及俄中贸易活动和两国经贸活动相关工作的增长速度。上述因素不可避免地导致想要学习中文的人数增加。但是,俄罗斯缺乏合格的中文教师,尤其是在语调学习方面,是中文学习的主要困难。随着互联网的快速发展,近些年来在线学习中文越来越受欢迎。本文拟研究哪些因素会影响俄罗斯人在线学习中文的选择,以及分析这种影响的机制,并为在这个市场中经营的公司提出建议。本文的理论基础部分,主要包括:电子学习理论,理性行为理论,计划行为理论,感知价值理论等。基于这些理论,本文提出研究假设,...
【文章来源】：哈尔滨工业大学黑龙江省 211工程院校 985工程院校
【文章页数】：88 页
【学位级别】：硕士
【文章目录】：
详细摘要
Abstract
List of Abbreviations and Acronyms
Chapter 1 Introduction
1.1 Research background
1.2 Research purpose and significance
1.3 Literature review
1.4 Research contents and methodology
1.4.1 Research contents
1.4.2 Methodology
Chapter 2 Theoretical basis and theoretical model
2.1 E-Learning
2.1.1 Theory of E-Learning
2.1.2 Related research on E-Learning
2.1.3 Factors of influence of related research of E-Learning
2.2 Theoretical basis
2.2.1 Theory of Reasoned Action
2.2.2 The technology acceptance model
2.2.3 Online consumer Behaviour
2.2.4 Theory of perceived value
2.3 Theoretical model of the study
2.4 Hypotheses of the study
2.4.1 The relationship between independent variables and dependent variable
2.4.2 The relationship between independent variables and mediated variable
2.4.3 The relationship between mediated variable - Perceived Value and dependentvariables - Adoption intention to learn Chinese online
2.5 Brief summary
Chapter 3 Research method and questionnaire formation
3.1 Research methods
3.1.1 Determining the sample size
3.1.2 Focus Groups – rationale
3.2 Questionnaire and variables measuring
3.2.1 Forming a questionnaire
3.2.2 Measurement of the variables
3.3 Preliminary analysis
3.3.1 The pilot study and Reliability test
3.3.2 Analysis of validity
3.4 Data collection and samples
3.5 Analysis of the reliability and validity analysis
3.5.1 Analysis of reliability
3.5.2 Validity analysis
3.6 Brief summary
Chapter 4 Data analysis and results
4.1 Correlation analysis
4.1.1 Correlation analysis of individual characteristics and Adoption intention tolearn Chinese online
4.1.2 Correlation analysis between variables
4.2 Analysis of control variables
4.3 Structural equation modeling
4.3.1 Test of normality of the sample
4.3.2 Construction and evaluation of structural equation models
4.4 Brief summary
Chapter 5 Discussion and recommendations of the research
5.1 Discussion
5.1.1 Discussion of the impact of individual factors on Adoption intention to learnChinese online
5.1.2 Discussion of the influence of factors on Adoption intention to learn Chineseonline
5.1.3 Discussion of the influence of factors on the Perceived Value
5.1.4 The intermediary role of Perceived Value
5.2 Recommendations
5.2.1 Promotion of Chinese language courses online by target groups
5.2.2 Development Perceived ease of use
5.2.3 Development Perceived usefulness
5.2.4 Development Perceived enjoyment
5.2.5 Reasonable price of course
5.3 Brief summary
Conclusion
结论
References
Appendix
Acknowledgements
Resume
本文编号：3129760
【文章来源】：哈尔滨工业大学黑龙江省 211工程院校 985工程院校
【文章页数】：88 页
【学位级别】：硕士
【文章目录】：
详细摘要
Abstract
List of Abbreviations and Acronyms
Chapter 1 Introduction
1.1 Research background
1.2 Research purpose and significance
1.3 Literature review
1.4 Research contents and methodology
1.4.1 Research contents
1.4.2 Methodology
Chapter 2 Theoretical basis and theoretical model
2.1 E-Learning
2.1.1 Theory of E-Learning
2.1.2 Related research on E-Learning
2.1.3 Factors of influence of related research of E-Learning
2.2 Theoretical basis
2.2.1 Theory of Reasoned Action
2.2.2 The technology acceptance model
2.2.3 Online consumer Behaviour
2.2.4 Theory of perceived value
2.3 Theoretical model of the study
2.4 Hypotheses of the study
2.4.1 The relationship between independent variables and dependent variable
2.4.2 The relationship between independent variables and mediated variable
2.4.3 The relationship between mediated variable - Perceived Value and dependentvariables - Adoption intention to learn Chinese online
2.5 Brief summary
Chapter 3 Research method and questionnaire formation
3.1 Research methods
3.1.1 Determining the sample size
3.1.2 Focus Groups – rationale
3.2 Questionnaire and variables measuring
3.2.1 Forming a questionnaire
3.2.2 Measurement of the variables
3.3 Preliminary analysis
3.3.1 The pilot study and Reliability test
3.3.2 Analysis of validity
3.4 Data collection and samples
3.5 Analysis of the reliability and validity analysis
3.5.1 Analysis of reliability
3.5.2 Validity analysis
3.6 Brief summary
Chapter 4 Data analysis and results
4.1 Correlation analysis
4.1.1 Correlation analysis of individual characteristics and Adoption intention tolearn Chinese online
4.1.2 Correlation analysis between variables
4.2 Analysis of control variables
4.3 Structural equation modeling
4.3.1 Test of normality of the sample
4.3.2 Construction and evaluation of structural equation models
4.4 Brief summary
Chapter 5 Discussion and recommendations of the research
5.1 Discussion
5.1.1 Discussion of the impact of individual factors on Adoption intention to learnChinese online
5.1.2 Discussion of the influence of factors on Adoption intention to learn Chineseonline
5.1.3 Discussion of the influence of factors on the Perceived Value
5.1.4 The intermediary role of Perceived Value
5.2 Recommendations
5.2.1 Promotion of Chinese language courses online by target groups
5.2.2 Development Perceived ease of use
5.2.3 Development Perceived usefulness
5.2.4 Development Perceived enjoyment
5.2.5 Reasonable price of course
5.3 Brief summary
Conclusion
结论
References
Appendix
Acknowledgements
Resume
本文编号：3129760
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