公共危机传播中的大学生媒介素养研究

发布时间：2018-03-06 00:37

本文选题：媒介素养　切入点：新媒体环境　出处：《东北师范大学》2013年硕士论文　论文类型：学位论文

【摘要】：在新媒体环境下，危机事件的突发性特点日益明显，虽然非典事件已经逐渐淡出了大众的视野，但是随着近几年各类危机事件的频发，危机传播似乎开始作为一种特点鲜明的传播方式介入到了受众的媒介生活中。新媒体带来的开放式的媒介环境促进了自媒体在受众群体中的广泛应用，然而这种开放自主的传播方式似乎也让受众在参与或试图参与危机传播时对传播内容的判断略显盲目。如日本地震后，我国国民“抢盐风波”事件的发生，这表面上是受众对于微博内容的盲目信赖和转发，但同时我们也认为这是一定程度上受众媒介素养缺失的表现。我国受众群体庞杂，通过对现有研究的总结以及实际生活观察，我们发现大学生在现下新媒体环境中表现出的群体特点更加的明显，将他们作为研究对象能够更具有现实意义，因此，本研究意在立足于传播学和认知心理学等相关理论之上，以我国东、西、中部地区部分大学的在校大学生为例，通过对危机传播潜伏、爆发、延续和痊愈四个阶段和信息流、影响流以及噪音流三个流派的详细分析，再针对大学生媒介素养在危机传播中的即时化、失衡化和碎片化特点进行阐述，意图在现有的理论基础上从认知、态度以及行为三个层面来对媒介素养概念进行解构。最后，再通过对相关变量的数据分析以及访谈的修正，得出了公共危机传播中“特有”的大学生媒介素养，即在现今的危机传播中，大学生虽然接触媒介频繁，但是上网目的不够明确；媒介参与空间在逐渐扩大，但是参与动机不强；同时，他们在使用媒介方面，人际传播的传播方式需要受到重视。针对如上结论，在研究的最后还提出了相关的危机传播中的大学生媒介素养教育策略，意求从危传播的独特角度来完善大学生媒介素养教育。
[Abstract]:In the new media environment, the sudden characteristics of crisis events are becoming increasingly obvious. Although the SARS incident has gradually faded out of the public view, but with the frequent occurrence of various kinds of crisis events in recent years, Crisis communication seems to be involved in the media life of the audience as a distinctive means of communication. The open media environment brought by the new media promotes the wide application of self-media in the audience. However, this kind of open and autonomous means of communication also seems to make the audience's judgment on the content of communication slightly blind when they participate in or attempt to participate in the spreading of the crisis. For example, after the earthquake in Japan, the people of our country "robbed salt" of the incident. This is on the surface the audience to Weibo's content blind trust and forward, but we also think that this is a certain extent of the audience lack of media literacy performance. The audience groups in our country are numerous and complicated. Through the summary of the existing research and the observation of actual life, we find that the group characteristics of college students in the new media environment are more obvious. Therefore, the purpose of this study is to base on the relevant theories of communication and cognitive psychology, and take some college students in the east, west and central regions of China as an example. Through the detailed analysis of the three schools of crisis propagation latency, outbreak, continuation and recovery, and information flow, influence flow and noise flow, and then aiming at the instant transformation of college students' media literacy in crisis communication, On the basis of the existing theories, the author attempts to deconstruct the concept of media literacy from three aspects: cognition, attitude and behavior. Finally, through the data analysis of relevant variables and the revision of interviews. This paper draws a conclusion that "unique" media literacy of college students in public crisis communication, that is, in the current crisis communication, although college students are in frequent contact with the media, the purpose of surfing the Internet is not clear enough, and the media participation space is gradually expanding. However, the motivation of participation is not strong; at the same time, they need to pay attention to the communication mode of interpersonal communication in the use of media. In view of the above conclusion, in the end of the study, it also puts forward the relevant media literacy education strategies for college students in crisis communication. It is intended to perfect the media literacy education of college students from the unique angle of dangerous communication.
【学位授予单位】：东北师范大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：G206-4;G645.5

【参考文献】