网络流言在大学生中的传播路径及应对策略

发布时间：2018-04-17 11:28

本文选题：网络流言 + 辅导员　；参考：《思想理论教育》2015年01期

【摘要】：当代大学生面临网络流言滋生和加速蔓延的环境,往往自觉或不自觉地参与到网络流言的传播过程中。网络流言在大学生中的传播路径为:大学生的"媒介化生存"和技术优势造就了接触网络流言的多元渠道,"对话"和"关注"是大学生获取网络流言的主要方式,大学生对网络流言内容的兴趣点取决于话题的公共性和相关性,线上线下关联互动构成大学生网络流言传播的主要模式,以"转发"为主要表征的传播行为背后隐藏着态度的多种可能。社会参与意识强烈与公民责任缺失的矛盾、独立思辨能力与盲目从众心理的博弈、理性诉求表达与感性应激心态的交织是大学生参与网络流言传播的内在动因。高校辅导员要转变思路,从被动应对到主动引导,提高自身的媒介素养。
[Abstract]:The contemporary college students are faced with the environment of network gossip breeding and accelerating spreading, and they often participate in the spreading process of network gossip consciously or unconsciously.The communication path of network gossip among college students is as follows: college students'"medium survival" and technological advantages have created multiple channels of contact with network gossip, "dialogue" and "concern" are the main ways for college students to obtain network gossip.The interest of college students in the content of network gossip depends on the publicity and relevance of the topic. The online and offline interaction constitute the main mode of network gossip communication of college students.There are many possibilities of attitude hidden behind the communication behavior characterized by "forwarding".The contradiction between the strong sense of social participation and the lack of civic responsibility, the game between independent speculative ability and blindly herd psychology, the interweaving of rational demands and emotional stress mentality is the internal motivation for college students to participate in the spread of network gossip.College counselors should change their thinking, from passive response to active guidance, and improve their media literacy.
【作者单位】：上海大学影视学院;
【基金】：教育部人文社会科学专项任务项目(高校思想政治工作)“网络流言在大学生中的传播机制及应对策略研究——基于辅导员工作的视角”(项目编号:12JDSZ3020)的研究成果
【分类号】：G641

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