基于ISO模型的在校大学生创业意向

发布时间：2018-07-09 12:52

本文选题：创业意向 + 广义创业态度　；参考：《清华大学学报(自然科学版)》2013年01期

【摘要】：该文研究在校大学生创业意向的影响因素,建立了ISO(创业意向-主观因素-客观因素)模型,将有关因素分为主观因素和客观因素这2个部分。在对全国多地域省份、多类别行业的25所高校的问卷调研收回的5 784个有效问卷基础上,该文运用结构方程模型方法,验证了广义创业态度主观因素包括创业动机、创业环境感知和创业要素认知这3个变量,检验了这3个变量对创业意向的影响程度。该文还运用T检验和方差分析的方法,分个体社会背景和创业教育这2个方面检验了个体背景客观因素对创业意向的影响程度;由此验证了ISO模型的有效性。研究结果表明:大学生创业意向受到多因素复杂作用,创业动机和创业环境感知正向影响创业意向,创业要素认知负向影响创业意向,且创业动机、创业环境感知和创业要素认知两两正相关;创业教育可以显著正向影响大学生创业意向。
[Abstract]:This paper studies the influencing factors of college students' entrepreneurial intention, establishes ISO (Entrepreneurship intention-subjective factor-objective factor) model, and divides the related factors into two parts: subjective factor and objective factor. On the basis of 5 784 valid questionnaires collected from 25 colleges and universities in various provinces and industries, this paper uses the structural equation model method to verify that the subjective factors of generalized entrepreneurial attitude include entrepreneurial motivation. Entrepreneurial environment perception and entrepreneurial factor cognition are three variables to test the influence of these three variables on entrepreneurial intention. The paper also uses the method of T test and variance analysis to test the influence of objective factors of individual background on entrepreneurial intention from two aspects: individual social background and entrepreneurship education, which verifies the validity of ISO model. The results show that the entrepreneurial intention of college students is affected by multiple factors, entrepreneurial motivation and entrepreneurial environment perception positively affect entrepreneurial intention, entrepreneurial factor cognition negatively affects entrepreneurial intention, and entrepreneurial motivation. Entrepreneurial environment perception and entrepreneurial factor cognition are both positively correlated; Entrepreneurship education can significantly positively affect college students' entrepreneurial intention.
【作者单位】：清华大学经济管理学院;清华大学学生处;
【基金】：中国高等教育学会重点专项规划课题教育部哲学社会科学研究重大课题攻关项目(09JZD0034-1)
【分类号】：G647.38

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