当代大学生非理性消费行为的原因及对策分析

发布时间：2018-01-05 08:33

本文关键词：当代大学生非理性消费行为的原因及对策分析　出处：《黑龙江大学》2012年硕士论文　论文类型：学位论文

【摘要】：当代大学生的消费行为是一个在社会上受到广泛重视的问题，家庭、社会和学校作为客体，都有保证当代大学生的消费行为在正轨上运行的责任和义务。本篇论文以当代大学生为研究对象，，介绍了当代大学生的消费行为的类别，对当中的非理性消费行为进行了重点的陈述，分析了这些非理性消费行为的产生原因，并从这些行为原因着手，提出对存在问题的具体的解决对策，以期使当代大学生在大学校园中取得良性的发展，能够健康的度过大学时光这一人生所必经的特殊阶段。
[Abstract]:The consumption behavior of contemporary college students is a widespread attention in the community, family, society and school as the object, have to ensure the consumer behavior of contemporary college students' operation on the responsibility and obligation. This paper is based on the contemporary college students as the research object, introduces the consumption behavior of Contemporary College Students' category, non rational consumer behavior of which is the focus of the statement, analyzes the causes of the irrational consumption behavior, and proceed from these reasons, put forward to the existing problems of the specific countermeasures, in order to achieve the benign development of contemporary college students in the university campus, to spend time at University Health the life necessary the special stage.

【学位授予单位】：黑龙江大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：G641

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