基于大众传播媒介视角的高校校园网站建设研究

发布时间：2018-01-09 04:11

本文关键词：基于大众传播媒介视角的高校校园网站建设研究　出处：《四川师范大学》2012年硕士论文　论文类型：学位论文

【摘要】：高校校园网站是在高等教育发展和网络传播实践的交互作用影响下产生的,它是一种主要为高校师生服务的传播媒介。但是高等教育的三个基本功能又赋予了高校校园网站必须为社会提供信息服务的使命,尤其是高校的人文精神、先进理念对高校校园网站访问者能够产生积极的引导作用；高校校园网站中的招生就业信息能为在校大学生或未来的大学生提供广阔而有价值的参考信息,在学生的就业和入学中形成一种无形的强大而持久的力量。然而,笔者通过浏览、分析我国以北京大学、清华大学为首的十所高校校园网站,发现当前高校校园网站在为社会提供信息服务的过程中存在着诸多问题,例如对高校校园网站的信息内容分类欠妥、导航系统不明确、网站搜索功能不完善等,使其服务社会的信息内容传播效率降低。本论文以大众传播媒介为切入点,以大众传播相关理论为基础分析了当前我国高校校园网站存在的现实问题,指出了高校校园网站作为一种大众传播媒介在实际传播中的状况及产生的原因。结合国外高校校园网站的大众传播经验,文章首先对受众做了精确分析；其次提出了我国高校校园网站建设的理念和应该遵循的原则；最后,对高校校园网站的内容做了分析,突显了“守门人”和“议题设定”的作用。最终促进高校校园网站更好地服务社会,提高其大众传播效率,强化其大众传播功能。
[Abstract]:The university campus website is produced under the influence of the interaction between the development of higher education and the practice of network communication. It is a kind of communication medium which mainly serves teachers and students in colleges and universities, but the three basic functions of higher education endow the university campus websites with the mission of providing information services for the society, especially the humanistic spirit of colleges and universities. The advanced idea can produce the positive guidance function to the university campus website visitor; The information of enrollment and employment in college campus website can provide broad and valuable reference information for college students or future students. In the process of students' employment and enrollment, a kind of invisible and lasting force is formed. However, through browsing, the author analyzes the ten university campus websites headed by Peking University and Tsinghua University. Found that the current university campus website in the process of providing information services for society there are many problems, such as the university campus website information content classification is inadequate, navigation system is not clear, website search function is not perfect and so on. Make its service society the information content dissemination efficiency reduces. In this paper, the mass media as a breakthrough point, based on the mass media related to the theory of analysis of the current university campus website in our country, the existence of practical problems. This paper points out the situation and causes of college campus website as a kind of mass media in actual communication. Combined with the mass communication experience of foreign university campus website, the article firstly makes an accurate analysis to the audience; Secondly, it puts forward the concept and principles of the construction of campus website in colleges and universities in China. Finally, the content of university campus website is analyzed, which highlights the role of "gatekeeper" and "subject setting". Finally, it promotes the university campus website to serve the society better and improve its mass communication efficiency. Strengthen its mass communication function.
【学位授予单位】：四川师范大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：G206.3;G647

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