公共管理视角下的民办高校新闻宣传体系完善研究

发布时间：2018-02-02 17:44

本文关键词： 公共管理社会转型新闻宣传民办高校　出处：《华中师范大学》2012年硕士论文　论文类型：学位论文

【摘要】：伴随着改革开放的深入和社会主义市场经济的发展,我国已步入了不可跨越的社会转型期。我国社会结构、社会利益和分配方式的多样化、思想意识的多元化倾向日益明显,国外各种各样的社会思潮和思想观念也随之渗入,科学与非科学、主流与非主流的思想观念并存,引起人们尤其是青少年学生思想观念的冲突与变革。社会转型带来的一系列矛盾和问题,对高校的新闻宣传工作提出了严峻的挑战,给每一位高校新闻工作管理者和实践者提出了新的课题。改革开放30多年来,中国的民办教育从无到有,从小到大,有了长足的发展,已成为中国高等教育事业的重要组成部分。在办学数量、办学方式、办学水平等方面都有了较大发展,取得了显著的成绩。新闻宣传工作在思想政治教育工作中具有极其重要的地位,在民办高校的改革和发展中发挥着越来越重要的作用。民办高校通过发挥新闻宣传的舆论导向作用,加大正面宣传工作力度,树立先进典型、解读教育政策、引导舆情分析,已成为学校开展思想政治教育、凝聚人心的主渠道之一。同时,新闻宣传工作也是学校开展对外宣传、扩大学校知名度和美誉度的一个重要平台。民办高校作为我国改革开放、高等教育体制改革不断深入后的新生事物,鉴于其办学体制的特殊性及办学历史不长等特点,在新形势下搞好新闻宣传工作对推动学校的改革与发展具有重要的现实意义。本文以公共管理理论为指导,主要运用规范分析和文案调研,实证分析等多种方法,对我国社会转型期民办高校在新闻宣传方面存在的问题和矛盾进行了探析,并结合黄河科技学院新闻宣传工作的成功经验对完善我国民办高校新闻宣传体系提出了一系列的对策和建议,以期为改革和创新民办高校新闻宣传工作机制,探索新闻宣传工作新模式贡献绵薄之力。全文涵括三个主体部分。第一个主体部分对民办高校新闻宣传体系概念及相关理论进行阐释,界定其构成要素和运作工具,分析民办高校新闻宣传对于高校管理的重要意义。第二个主体部分和第三个主体部分是本文的重点所在,其中,第二个主体部分主要以黄河科技学院为例,分析和总结民办高校新闻宣传体系的发展现状,具体分析其运行成效及存在的问题,并对问题成因进行了剖析；第三个主体部分针对前述问题分别从加强组织建设,强化新闻宣传公共职能,服务学校工作大局,形成正确公共舆论导向,抓好人力资源开发,建设高素质新闻策划及采编队伍等方面给出了相关对策建议,试图探索高校新闻宣传工作新模式。本文的创新之处主要体现在两个方面：(1)研究视角新颖。公共管理的研究对象是国家、政府与其他非盈利组织的管理过程,以实现公共利益,民办高校作为一种非营利性组织也属于公共组织的范畴,且随着民办高等教育的逐步扩张,其管理模式及其优化也日益成为公众关注的社会问题。本文从公共管理角度研究民办高校新闻宣传工作,在研究角度方面比较新颖。(2)研究方法新颖。本文的研究通过文案调查和实地调研的方式进行。通过文案调查,对民办高校目前新闻宣传的现状做规范的定性分析；通过实地调研,特别是以黄河科技学院为个案,使定性分析有了更多的实证材料,从而摆脱了简单文字描述的窠臼。
[Abstract]:Along with the deepening of the reform and opening up and the development of socialist market economy , our country has entered the non - leap social transformation period . The social structure , social benefit and distribution mode of our country have become more and more obvious , and the various social thoughts and ideas of the foreign countries coexist with each other , which causes the conflicts and changes of the ideas of the students , especially the young students . Since the reform and opening - up for more than 30 years , China ' s private education has become an important part of China ' s higher education . It has become an important part of China ' s higher education . Based on the theory of public administration , this paper analyzes the problems and contradictions existing in the propaganda of private colleges and universities in China during the period of social transformation in China , and puts forward a series of countermeasures and suggestions to improve the public information system of private colleges and universities in China . The full text covers three main parts . The first part explains the concept of the journalism propaganda system of private colleges and universities , defines its constituent elements and operation tools , and analyses the important significance of news promotion of private colleges and universities in the management of colleges and universities . The second main part and the third main part are the main points in this paper , in which the second main part mainly takes the Yellow River Science and Technology College as an example , analyzes and summarizes the present situation of the development of the journalism propaganda system of the private colleges and universities , analyzes and summarizes the problems of its operation effectiveness and the problems , and gives some suggestions on the causes of the problems . This paper is mainly embodied in two aspects : ( 1 ) The research object of public administration is the management process of the state , the government and other non - profit organizations , so as to realize the public interest , the private colleges and universities as a non - profit organization also belong to the public organization .

【学位授予单位】：华中师范大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：G648.7

【引证文献】