大学生品牌活动建设的历史考察和现实思考

发布时间：2018-03-03 04:05

本文选题：品牌活动　切入点：历史考察　出处：《西北大学》2012年硕士论文　论文类型：学位论文

【摘要】：随着现代社会的快速发展,时代对大学生提出了更高的要求。学生品牌活动作为大学生的第二课堂,在一定程度上提高了学生的综合能力和素质,但当前我国各高校在学生品牌活动建设中依然存在着很多问题。综合考察当前高校学生活动的发展动态,结合当前大学生对学生活动的总体认知程度,笔者从高校学生教育管理工作角度来探究,认为加强大学生品牌活动建设是推动当前形势下高校学生社团繁荣和学生活动丰富多彩、强化和落实思想政治教育重任的有效途径。本文从大学生品牌活动建设的历史开始探讨,分析其作用与意义、结合实践调研数据指出当前其发展存在的一系列问题,最后提出大学生品牌活动建设的现实途径,以期为大学生品牌活动的建设和发展提出启示和借鉴。
[Abstract]:With the rapid development of modern society, the times put forward higher requirements for college students. As the second classroom of college students, the students' brand activities improve the students' comprehensive ability and quality to a certain extent. However, there are still many problems in the construction of student brand activities in colleges and universities in our country. From the point of view of college students' education management, the author thinks that strengthening the construction of university students' brand activities is to promote the prosperity of college students' associations and the variety of student activities under the current situation. This paper discusses the history of college students' brand activity construction, analyzes its function and significance, and points out a series of problems existing in its development in combination with practical investigation data. Finally, the paper puts forward the practical ways of building brand activities for college students, in order to provide enlightenment and reference for the construction and development of brand activities of college students.
【学位授予单位】：西北大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：G641

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