经济学视角下大学生消费观的研究

发布时间：2018-03-08 16:16

本文选题：大学生　切入点：消费观教育　出处：《四川农业大学》2012年硕士论文　论文类型：学位论文

【摘要】：随着我国社会主义市场经济的发展、教育水平的进步、社会生活水平消费水平的不断提高,社会的消费观念也在不断地发生改变,合理积极的消费、必要的物质和精神享受是现代社会所提倡的。乐于接受新生事物的大学生作为一个特殊的消费群体也受到越来越多的社会关注。在现有社会经济环境下成长起来的大学生,他们的消费观在总体呈现积极健康向上的趋势,为国家的经济发展起到了推动作用。但不容忽视的是,在大学生的消费观念中也存在着很多误区。消费作为一种经济行为有他自身的规律。但如何帮助学生树立正确的消费观,理性消费,高校的思想政治教育却存在着一些不容忽视的问题,因此我们应该结合社会经济发展的实际情况,对学生的消费观念、消费行为产生的深层次原因尤其是经济学方面的原因有更多的探讨,以提升思想政治教育的及时性和针对性,加强对学生消费观的引导。本文运用经济学相关理论,通过对大学生脱离家庭生活进入高校集体生活圈的消费情况调查,对其消费观念、消费行为进行理论分析,探讨大学生消费的总体情况、存在的问题以及影响因素。并从思想政治教育的角度,以建立合理消费观为目的,就学校、社会、家庭教育等方面提出了相应的建议和对策。通过加强世界观人生观价值观教育,加强国情社情民情教育,改进教育方式、加强校园文化建设,开展消费相关知识教育,建立合理消费评估体系,培养学生理财习惯及理财能力,改进奖学金及助学金的发放方式,鼓励学生勤工俭学,提高大学生的媒介素养,加强学生社会实践的参与等方式,帮助学生树立合理的消费观念,使大学生思想政治教育工作更有针对性,从而增强实效性。本文研究框架共分为七个部分：第一部分为绪论,对本研究的背景和意义进行了阐述,对同本文研究相关的文献进行综合叙述,说明了本文的研究目标内容和方法,并提出了本文的研究难点和可能创新之处。第二部分对与本研究相关的概念进行了界定,并以马克思主义关于消费的基本思想、中国优秀传统文化中的消费思想以及西方消费思潮作为理论借鉴。第三部分对当代大学生树立合理消费观的意义进行深入阐述。第四部分为大学生消费的基本情况。第五部分运用经济学理论对大学生的消费行为进行了分析。第六部分指出了大学生消费观存在的问题,并针对问题从经济性因素、学校因素、社会因素、家庭因素四个方面进行了原因分析。第七部分从学校层面社会层面家庭层面以及自我教育层面对引导大学生树立正确的消费观给出了对策和建议。
[Abstract]:With the development of our country's socialist market economy, the progress of education level, the constant improvement of the consumption level of social life, the social consumption concept is constantly changing, and the rational and positive consumption is taking place. The necessary material and spiritual enjoyment is advocated by the modern society. As a special consumer group, college students who are willing to accept the new things are also receiving more and more attention from the society. Their view of consumption shows a positive and healthy trend on the whole, which promotes the country's economic development. However, it can not be ignored that there are many misunderstandings in the concept of consumption of college students. Consumption, as an economic behavior, has its own laws. However, how to help students establish a correct consumption view, rational consumption, ideological and political education in colleges and universities, but there are some problems that can not be ignored. Therefore, we should combine the actual situation of social and economic development, and discuss more about the students' consumption concept, the deep reasons of consumer behavior, especially in economics, in order to improve the timeliness and pertinence of ideological and political education. Strengthen the guidance to the students'consumption view. Based on the theory of economics, this paper investigates the consumption of college students from their family life into the collective life circle of colleges and universities, analyzes their consumption concept and behavior, and probes into the general situation of college students' consumption. And from the perspective of ideological and political education, with a view to establishing a reasonable consumption view, on the school, society, Through strengthening the education of the world outlook on life, strengthening the education of the national conditions, improving the educational methods, strengthening the construction of campus culture, and carrying out the education of consumption related knowledge, the author puts forward the corresponding suggestions and countermeasures in family education. Establishing a reasonable consumption evaluation system, cultivating students' financial management habits and abilities, improving the way of granting scholarships and grants, encouraging students to work and studying, improving the media literacy of college students, and strengthening the participation of students in social practice, etc. Help students to set up reasonable consumption concept, so that the ideological and political education of college students more targeted, thus enhancing effectiveness. The research framework of this paper is divided into seven parts:. The first part is the introduction, the background and significance of this study are expounded, the literature related to this study is comprehensively described, and the research objectives and methods of this paper are explained. And put forward the research difficulties and possible innovation of this paper. The second part defines the concepts related to this research and uses the basic ideas of Marxism on consumption, the consumption thought in Chinese excellent traditional culture and the western consumption trend as theoretical reference. The third part of the contemporary college students to establish a reasonable consumption of the significance of in-depth elaboration. The 4th part is the basic situation of college students' consumption. Part 5th uses the economic theory to analyze the consumption behavior of college students. In the 6th part, the author points out the problems existing in the view of consumption of college students, and analyzes the reasons from four aspects: economic factor, school factor, social factor and family factor. The 7th part gives the countermeasures and suggestions to guide college students to set up the correct consumption view from the school level, the social level, the family level and the self-education level.
【学位授予单位】：四川农业大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：G641

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