女大学生群体的大众媒介污名化现象探究

发布时间：2018-03-23 04:38

本文选题：女大学生　切入点：媒介形象　出处：《湖南师范大学》2012年硕士论文　论文类型：学位论文

【摘要】：近年来某些大众媒体为了谋取商业利益,对女大学生群体进行大量的负面煽情性报道,如《另类视角：揭密女大学生们色情服务现状》、《杭州女大学生网上卖淫每次收入千元》等等。新闻中频频出现“妖魔化"或“污名化"女大学生的报道偏向,劫掠性的把女大学生作为新闻中可供大众娱乐的对象。针对女大学生被大众媒介污名化的这一现象,笔者从社会学和新闻传播学等学科入手,分析大众媒介在新闻报道中对女大学生媒介形象构建时出现的偏差,并引入社会学中的污名化理论结合新闻传播学相关理论来探讨当代女大学生被大众媒介污名化的现象。论文选取报纸和网络中对女大学生的负面报道,运用了社会学污名化理论来探究媒介污名化女大学生的现象。采用女性主义视角针对研究样本进行了内容分析和框架分析。研究得出,报纸对女大学生的报道呈负面化倾向,网络媒介对女大学生的媒介形象建构出现“异化"和“妖魔化”,导致了大众媒介对女大学生形象的污名化产生。论文中制定的相关女大学生媒介形象的网络问卷调查为研究女大学生污名化现象所形成的传播效果提供了有力参考。研究发现商业媒介中出现的大量负面报道会产生对女大学生群体的污名化。大众媒介不能完全真实的反映女大学生群像。大众媒介对女大学生的污名化将影响受众对女大学生群体的认知,随之产生对女大学生的公众污名和自我污名。就女大学生群体而言,被大众媒介污名化会降低她们的社会地位,不利于当代女大学生的健康成长。女大学生污名化的新闻报道其背后更深层的社会成因是男权社会下,女性无法走出社会性别的樊篱；消费主义与大众文化共生的舆论环境中,女大学生形象无法得到客观真实的再现；大众媒介的商业化运作也是女大学生群体被媒介污名化的根源之一。当代女大学生的媒介形象在很大程度上仍然无法脱离“女性”的社会性别角色烙印,这是大众媒介、受众和社会文化等多种因素共同作用的结果。
[Abstract]:In recent years, some of the mass media in order to reap commercial benefits, the negative sensational many reports on female college students, such as "offbeat perspective: disclosure of status of female college students sexual services >, < Hangzhou female college students online prostitution every income thousand yuan > and so on. News frequently appear" demonized "or" stigma "of female college students the reporting bias, the devastating to female college students as the object for the public entertainment news. For female students by the mass media stigmatization of this phenomenon, the author from the sociology and science of Journalism and communication, analysis of the mass media in the news reports on the deviation of female college students and the construction of the media image. The introduction of stigma theory in Sociology of news dissemination theory to explore the contemporary female college students by the mass media stigmatization phenomenon.
This paper selects the negative reports on female college newspaper and network, by using the social stigma theory to explore the media stigmatization of female college students. The feminist perspective of the content analysis and frame analysis for the study sample. The results of the newspaper, the negative tendency of female college students in the network media reports, media image the construction of female college students "alienation" and "demonized", led to the mass media stigmatization of female college students' image.
Provides a powerful reference network questionnaire to establish related female college students' media image formed on female college students' social stigma dissemination effect. Research found that a large number of negative reports appear in the commercial media will have on the stigma of female college students. The mass media cannot truly reflect the images of female college students. The mass media stigma the female college students will influence the cognition of female college students of the audience, resulting in public stigma and self stigma of female students. Female college students are the mass media stigmatization will reduce their social status, is not conducive to the healthy growth of contemporary female college students.
Female students stigmatized news behind the deeper social causes is the patriarchal society, women can not get out of the social gender barriers; consumerism and pop culture media environment, the image of female college students cannot be truly reflected; the commercial operation of the mass media is the female college students are one of the causes of media stigmatization.
To a large extent, the media image of contemporary female college students is still unable to be divorced from the social gender role of "women", which is the result of many factors such as mass media, audience, social culture and so on.

【学位授予单位】：湖南师范大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：G645.5;G206

【参考文献】