重庆工商大学融智学院发展战略研究

发布时间：2018-03-30 23:21

本文选题：独立学院　切入点：发展战略　出处：《重庆师范大学》2012年硕士论文

【摘要】：独立学院是我国1999年高校扩张后的特色成果之一，是指重点或者普通本科高等院校按照教育部相关规定与企业联合举办的本科层次的二级学院。近十年来，，在普通高等学校办学规模保持稳定的情况下，独立学院办学规模发展迅猛，从开始之初的每所学院招生一两百名学生到现在每年招生规模在三四千名，可以说独立学院的产生为我国高等教育的普及化、大众化做出了重要贡献。重庆工商大学融智学院是重庆市最早成立的独立学院之一，是重庆工商大学和香港隆兴投资有限公司于2001年共同举办的二级学院，2003年经教育部批准的全国第一批独立学院。本论文以重庆工商大学融智学院为研究对象，是因为它具有很强的代表性，通过详细考察研究重庆工商大学融智学院多方面的发展情况，仔细分析学院面临的发展机会与困难，探寻学院持续稳定的发展道路。笔者作为一名接受独立学院教育成长，在独立学院工作的教育工作者，以期待能对其他独立学院的发展起到参考作用，从而对民办教育事业起到积极的推动作用。本论文共分为六个部分展开：第一部分，绪论。提出文章的研究问题为独立学院发展战略，以重庆工商大学融智学院为例，阐明文章的研究目的和意义，介绍文章脉络。第二部分，独立学院及战略管理理论综述，介绍学者的研究独立学院的现状，了解战略管理相关理论基础，以及本文将使用的战略分析工具。第三部分，分析学院发展的宏观环境。通过PEST分析法和波特五力模型分析独立学院的宏观发展环境和行业发展环境。第四部分，分析学院发展的内部状况。通过介绍独立学院发展历程,介绍重庆工商大学融智学院的基本情况，学院办学优势和潜力分析，存在问题及原因分析来实现。第五部分，学院发展战略选择。通过SWTO分析，筛选适合学院发展的战略。第六部分，重点阐述重庆工商大学融智学院实施措施，改善办学条件，加大高水平师资引进，加强制度建设，加大学院办学特殊建设力度。
[Abstract]:The independent college is one of the characteristic achievements after the expansion of colleges and universities in our country in 1999. It refers to the secondary colleges at the undergraduate level jointly organized by the key or ordinary undergraduate colleges and universities in accordance with the relevant regulations of the Ministry of Education and enterprises.In the past decade, under the condition that the scale of running schools of ordinary institutions of higher learning has remained stable, the scale of running independent colleges has developed rapidly. From the beginning of the school's initial enrollment of one or two hundred students to the present annual enrollment scale of three or four thousand students,It can be said that the emergence of independent colleges has made important contributions to the popularization and popularization of higher education in China.As one of the earliest independent colleges established in Chongqing, Chongqing Industrial and Commercial University and Hong Kong Longxing Investment Co., Ltd. jointly set up the second class college in 2001. The first batch of independent colleges were approved by the Ministry of Education in 2003.This thesis takes Chongqing Institute of Business and Technology as the research object, because it is very representative, through the detailed investigation and study of the development of Chongqing Industrial and Commercial University, carefully analyze the development opportunities and difficulties faced by the college.To explore the sustainable and stable development of the College.As an educator who receives the education growth of independent college and works in independent college, the author expects to play a referential role in the development of other independent colleges, thus playing a positive role in promoting private education.This thesis is divided into six parts:The first part, introduction.This paper puts forward that the research problem of the article is the development strategy of the independent college, taking Chongqing Institute of Commerce and Industry as an example, expounds the purpose and significance of the article, and introduces the context of the article.The second part is an overview of the independent college and the strategic management theory. It introduces the current situation of the independent college of scholars, understands the relevant theoretical basis of strategic management, and the strategic analysis tools to be used in this paper.The third part analyzes the macro environment of the development of the college.The macro development environment and industry development environment of independent college are analyzed by PEST analysis and Porter's five-force model.The fourth part, analyzes the internal condition of the development of the college.This paper introduces the development course of independent college, introduces the basic situation of Chongqing Industrial and Commercial University, analyzes the advantages and potentialities of the college, and analyzes the existing problems and reasons.The fifth part, the college development strategy choice.Through the SWTO analysis, screening suitable for the development of the college strategy.The sixth part focuses on the implementation of measures to improve the conditions of running a school, to increase the introduction of high-level teachers, to strengthen the system construction, and to strengthen the special construction of the school.
【学位授予单位】：重庆师范大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：G649.28

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