如何评价大学“捐赠-冠名”的筹资模式——基于清华“真维斯楼”舆论话题的评析

发布时间：2018-04-18 11:38

本文选题：“捐赠-冠名” + 筹资模式　；参考：《现代大学教育》2012年01期

【摘要】："捐赠-冠名"是大学组织筹集社会资金的一种重要模式,近期备受争议的清华大学"真维斯楼"舆情事件中,针对此模式却出现大量的批评和质疑。我们认为,以"冠名"交换"捐赠"并非大学的商业化,大学筹资模式的多元化有助于大学精神的彰显;合理的互利是社会捐赠可持续发展的重要基础,大学以冠名权出让作为捐赠回报比较适宜;"捐赠-冠名"需要公开透明、民主参与,大学接受捐赠标准的设定应基于捐赠方的公民理念,附加的违背大学自由的社会捐赠不可接受;"捐赠-冠名"的筹资程序与现代大学的捐赠制度亟待改进;大学还应担负起教育捐赠文化舆情引导的社会责任。
[Abstract]:"donation-naming" is an important mode for university organizations to raise social funds. In the recent controversial public opinion of "Zhenwei Lou" in Tsinghua University, there has been a great deal of criticism and doubt about this model.We believe that "naming" in exchange for "donation" is not the commercialization of universities, and that the diversification of university funding models contributes to the manifestation of the university spirit; reasonable mutual benefit is an important basis for the sustainable development of social donations.It is more appropriate for a university to give its name in return for its donation; "donation-naming" needs to be open and transparent, democratic participation, and the setting of the university's criteria for accepting donations should be based on the donor's civic philosophy.The additional social donation, which violates the freedom of the university, is unacceptable; the financing procedure of "donation-naming" and the donation system of the modern university should be improved urgently; the university should also shoulder the social responsibility of guiding the cultural public opinion of educational donation.
【作者单位】：华东师范大学公共管理学院;山东大学高等教育研究中心;
【基金】：华东师范大学2011年校级“博士研究生学术新人奖”,项目编号:XRZZ2011025
【分类号】：G649.2

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