结合高校发展方针，探析新时期里高校校报的形象、内容及拓展空间

发布时间：2018-05-05 18:17

本文选题：高校校报 + 形象　；参考：《重庆大学》2012年硕士论文

【摘要】：高校校报是高校党委和行政的机关报，也是高校加强思想政治教育和开展新闻宣传工作的重要阵地，是传播社会主义先进文化和精神文明建设成果的重要载体，也是学校联系师生员工、海内外校友和社会各界人士的重要纽带，更是展示高校对外形象和塑造学校品牌的重要窗口。在高等教育事业发展和人才培养方面，高校校报承担着重要的作用。近年来，随着我国高等教育事业的快速发展，高校对人才培养及思想政治宣传工作有了更高的要求，这也为高校校报提供了大有作为的天地。然而，由于目前国内研究高校校报发展的论文数量不多，且大多都没有具体结合各高校的实际发展方针战略来探析新时期里校报的发展思路，也就没有具体的改革发展方案出台，所以对于各高校校报发展的实质帮助意义不大。研究高校校报的发展，，探寻其发展规律，不仅有助于高校教育事业的发展，也有利于学者研究新闻信息在特定区域传播的规律和影响力。由于校报专业性强、性质特殊，还承担着很多其他报纸没有的职责，因此关于校报的文章必须从专业角度出发，才能谈得深刻。由于本论文最终的落脚点是校报在形象、内容及拓展空间三方面的改革方案，因此笔者将运用传播学中的理论来研究本课题。在理论基础之上，笔者将主要通过对《浙江大学报》、《重庆工商大学报》和《重庆大学报》三份高校校报的具体分析，并结合各个高校在短期内的发展方针，最终得出“从校报的形象、内容和拓展空间三个方面得改革来推动高校发展战略的贯彻和落实”的新时期里高校校报改革方案。本论文的其创新之处在于“结合新时期里高校的发展方针”来探析高校校报的发展之路，希望能通过探究高校校报在新时期中的改革方案，为新时期里高校校报的发展指明方向。然而在充满激烈竞争的新时期里，高校校报如何能抓住机遇，在竞争中实现自身的跨越与发展，同时全面地服务于学校的发展方针，是众多校报从业者必须继续努力在实践中面对和探索的问题，而笔者只希望能通过对本论题的研究和探讨，为新时期里中国高校校报乃至高等教育事业的发展尽一份微薄的力量。
[Abstract]:The university newspaper is not only the organ of the Party committee and administration, but also the important position for colleges and universities to strengthen ideological and political education and carry out news and propaganda work. It is also an important carrier for spreading the achievements of socialist advanced culture and spiritual civilization construction. It is also an important link between teachers, students and staff, alumni at home and abroad and people from all walks of life. It is also an important window to show the external image of colleges and universities and to shape the school brand. The university newspaper plays an important role in the development of higher education and the cultivation of talents. In recent years, with the rapid development of higher education in China, colleges and universities have higher requirements for the cultivation of talents and ideological and political propaganda, which also provides a promising world for university newspapers. However, since there are not many papers on the development of university newspaper in China at present, most of them have not specifically combined with the actual development policy and strategy of each university to explore the development ideas of the school newspaper in the new period. There is no concrete reform and development plan, so it is of little help to the development of university newspaper. Studying the development of university newspaper and exploring its development law are not only helpful to the development of university education, but also helpful for scholars to study the law and influence of news information spreading in specific area. Because the school newspaper is professional and special in nature, it also bears the responsibility that many other newspapers do not have, so the article about the school newspaper must proceed from the professional angle, only then can the discussion be profound. Because the final aim of this paper is the reform plan of the school newspaper in the aspects of image, content and expanding space, the author will use the theory of communication to study this subject. On the basis of the theory, the author will mainly analyze the three university newspapers of Zhejiang University, Chongqing Industrial and Commercial University and Chongqing University, and combine the development policy of each university in the short term. Finally, it is concluded that the reform of university newspaper in the new period should be carried out from the aspects of image, content and expanding space to promote the implementation and implementation of the development strategy of colleges and universities. The innovation of this paper lies in "combining the development policy of colleges and universities in the new period" to explore the way of the development of university newspaper, hoping to probe into the reform plan of university newspaper in the new period. It is the direction of the development of university newspaper in the new period. However, in the new period full of fierce competition, how can the university newspaper seize the opportunity, realize its own leapfrogging and development in the competition, and at the same time serve the development policy of the school in an all-round way? It is a problem that many school newspaper practitioners must continue to face and explore in practice, and the author only hopes that through the research and discussion of this topic, In the new era, China's university newspaper and even the development of higher education to do a modest strength.
【学位授予单位】：重庆大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：G239.2;G647

【参考文献】