合肥市大学生媒介素养现状研究

发布时间：2018-08-07 06:54

【摘要】：本研究以合肥市具有代表性的安徽大学、安徽农业大学、安徽医科大学等3所高校大学生为研究对象，通过问卷调查和文献研究相结合的方法，描述了当前合肥市在校大学生媒介接触、利用、认知和评价的整体状况，以及不同性别、专业、城乡间的差异，分析了影响大学生媒介接触、利用和评价的主客观因素，探讨了大学生媒介素养存在的问题并提出了相应的对策建议。全文共分为四个部分。第一部分，首先，阐述了大学生媒介素养的研究缘起与意义，，回顾和评析了国内外相关领域的研究现状与进展。其次，对媒介和媒介素养的内涵进行了界说。最后，介绍了本文的研究思路、研究内容和研究方法等。第二部分，描述和分析了当前在校大学生媒介接触与利用、认知与评价的整体状况。首先，从媒介接触的时间、类别、途径三方面描述了大学生的媒介接触和利用情况。其次，重点描述和分析了大学生对网络媒体是否会取代传统媒体、传统媒体应当如何改进等媒介发展趋势的认知。再次，主要从大学生对媒介广告过多现象、大众传媒对人生观价值观的影响、最反感的媒介问题、提升媒体公信力途径的选择、以及自身媒介素养水平评估等方面的评价进行了相关描述和分析。第三部分，从性别、专业、城乡三方面入手，分析了大学生不同群体间媒介接触、认知和评价现状之间的差异性。统计结果显示，大学生的媒介接触时间、接触类别、收看电视频道频率、对无纸的报纸的习惯度、发生重大突发性新闻事件时首选的媒介和高校开设大众传媒教育课程必要性与性别、专业和城乡的差异密切相关，大学生对媒介的认知和评价也与其中的一些因素有较强相关性。第四部分，从政府对媒介的导向与监管、媒介组织的社会责任、营造社会整体媒介素养教育氛围、媒介素养的课程设置与教育实践、家长与子女共同提高媒介素养，以及学生自身良好习惯养成与综合素质提高等方面提出了相应的媒介素养提升策略和建议。
[Abstract]:In this study, three college students, including Anhui University, Anhui Agricultural University and Anhui Medical University, which are representative of Hefei, were selected as the research objects. This paper describes the overall situation of media contact, utilization, cognition and evaluation of college students in Hefei, as well as the differences between sexes, majors, and urban and rural areas, and analyzes the subjective and objective factors that affect the media contact, utilization and evaluation of college students. This paper probes into the problems existing in the media literacy of college students and puts forward corresponding countermeasures and suggestions. The full text is divided into four parts. The first part, first, expounds the origin and significance of the study of college students' media literacy, reviews and comments on the research status and progress in related fields at home and abroad. Secondly, it defines the connotation of media and media literacy. Finally, this paper introduces the research ideas, research content and research methods. The second part describes and analyzes the overall situation of media contact and utilization, cognition and evaluation of college students. Firstly, the paper describes the media contact and utilization of college students from three aspects: time, category and way of media contact. Secondly, it describes and analyzes the college students' cognition about whether the network media will replace the traditional media and how the traditional media should be improved. Thirdly, mainly from the phenomenon of college students' excessive advertising to the media, the influence of the mass media on the values of outlook on life, the most repugnant media problems, and the choice of ways to enhance the credibility of the media. And their media literacy evaluation and other aspects of the evaluation of the relevant description and analysis. The third part analyzes the differences of media contact, cognition and evaluation among different groups of college students from gender, specialty, urban and rural areas. The results show that the media contact time, the type of contact, the frequency of watching TV channels, the habit of paperless newspapers, The media of choice and the necessity of offering mass media education courses in colleges and universities when major news events occur are closely related to gender, specialty, and the differences between urban and rural areas. College students'cognition and evaluation of media also have strong correlation with some factors. The fourth part, from the guidance and supervision of the government to the media, the social responsibility of media organization, the construction of the overall social media literacy education atmosphere, the media literacy curriculum and educational practice, parents and children to jointly improve media literacy. The strategies and suggestions of improving media literacy are put forward in the aspects of cultivating students' good habits and improving their comprehensive quality.
【学位授予单位】：安徽医科大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：G206;G641

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