河北经济管理学校市场营销专业“项目教学法”的探索

发布时间：2018-10-15 08:58

【摘要】：在我国教育领域中，职业教育扮演着重要角色，与此同时，职业教育又占领了高中求学范围的半壁江山。当前教育的发展与变革已成为世界各国应对日趋激烈的国际竞争的重要战略，职业教育教学方法改革是当前职业教育改革的瓶颈，它不仅是思想和观念的转变，更是实践教学的别样方式的大胆尝试。本文认为，在中等职业学校教学中实施“项目教学法”，是符合中等职业教育教学特点的，是调动学生学习兴趣的强有效的教学方法，是提高学生动口、动手、动脑综合能力的有效途径。因此，论文选择《河北经济管理学校市场营销专业“项目教学法”的探索》作为研究课题。论文分为六个部分：绪论，介绍选择论题的原因和研究论题的意义，整理国内外有关项目教学法的研究现状，具体说明了研究该论题采用的方法和相关概念的界定。第一章项目教学法的起源、特征、优势和不足。从杜威起源说、凯兹博士和查德博士起源说和企业起源说，引出项目教学法的基本性质。第二章项目教学法的实施要求和步骤。以教师角色的多元化和学生素养的培养为项目教学的前期要求，构建中等职业学校实施项目教学法的科学过程。第三章市场营销专业项目教学法实施。以河北经济管理学校市场营销专业项目教学法实施为个例研究，得出激发学生快乐学习、主动学习的科学教学方法，即项目教学法。第四章市场营销专业实施项目教学法的成效与反思。以河北经济管理学校市场营销专业项目教学法实施为个例研究，对市场营销专业项目教学法的实施效果进行反思，，进一步完善项目教学法实施的基本方案。结语，项目教学法实施探索的结论、不足与对未来的展望。河北经济管理学校市场营销专业项目教学法的实施，需要在实践中不断地探索，逐步完善和升华。
[Abstract]:Vocational education plays an important role in the field of education in our country. At the same time, vocational education occupies half of the range of high school study. The development and reform of current education has become an important strategy for countries in the world to cope with the increasingly fierce international competition. The reform of vocational education teaching methods is the bottleneck of the current vocational education reform, and it is not only a change of ideas and ideas. It is also a bold attempt in other ways of practical teaching. This paper holds that the implementation of "project teaching method" in the teaching of secondary vocational schools is in line with the characteristics of secondary vocational education, is a strong and effective teaching method to arouse the students' interest in learning, and is to improve the students' mouth and practice. The effective way of comprehensive ability of brain movement. Therefore, the thesis chooses the "Project Teaching method" as the research subject. The paper is divided into six parts: introduction, introducing the reasons for choosing the topic and the significance of the research topic, sorting out the current research situation of the project teaching method at home and abroad, and concretely explaining the methods adopted in the study and the definition of the related concepts. The first chapter is about the origin, characteristics, advantages and disadvantages of the project teaching method. The origin theory of Dewey, the origin theory of Dr. Katz and Dr. Chad and the theory of enterprise origin lead to the basic nature of project teaching method. The second chapter is about the requirements and steps of the project teaching method. Based on the diversity of teachers' roles and the cultivation of students' accomplishment, the scientific process of implementing project-based teaching method in secondary vocational schools is constructed. The third chapter is the implementation of the project teaching method of marketing specialty. Taking the implementation of the project teaching method of marketing major in Hebei Economic Management School as an example, a scientific teaching method, that is, project teaching method, which can stimulate students to learn happily and actively, is obtained. Chapter four: effect and introspection of implementing project teaching method in marketing specialty. Taking the implementation of the project teaching method of marketing major in Hebei Economic Management School as an example, this paper reflects on the effect of the project teaching method of marketing specialty, and further consummates the basic scheme of the implementation of project teaching method. Conclusion, conclusion of the implementation of the project teaching method, shortcomings and prospects for the future. The implementation of the project teaching method of marketing major in Hebei Economic Management School needs to be continuously explored in practice and gradually perfected and sublimated.
【学位授予单位】：河北师范大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F713.50-4;G642

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