网络对高校校友资源开发与管理的影响及对策研究

发布时间：2018-10-16 22:21

【摘要】：校友资源是高校的宝贵财富，已经有越来越多的高校认识到校友资源对于高校发展的重要性，并逐渐开始进行校友资源的开发与管理工作。然而，我国开发与管理高校校友资源的起步较晚，总体发展水平还比较落后。在校友资源开发与管理的认识上，组织机构的建立、发展等方面还存在一些问题。网络在高校的普及和广泛应用，为高校校友资源开发与管理工作的发展提供了新的有利环境。网络的发展与运用不仅为校友资源的开发与管理工作，提供了新的途径和方法，更提高了高校校友工作的效率。网络的有效开发和运用无疑会给校友资源的开发与管理带来丰硕的成果。美国在利用网络进行高校校友资源开发与管理的历史比我国深远的多，应吸收和借鉴美国的经验促进我国的校友资源开发与管理的发展。同时，要考虑到我国的国情，根据我国现有的网络情况，充分利用网络优势的基础上，考虑到网络给高校校友资源开发与管理工作带来的挑战。如，在网络虚拟性、开放性的背景下，如何有效地保证校友信息的真实性、有效性并保障他们的个人信息安全；如何利用网络开展丰富多彩，长期稳定的校友与学校间的活动，加强校友与学校之间的联系，达到互利互惠，，实现双赢的目标等问题。目前，关于直接论述网络对高校校友资源与管理工作影响的研究不多，一般是在论述高校校友资源开发、利用、管理等某一方面或某些方面的背景下，提到网络可以成为开发、运用高校校友资源的一项措施，没有系统全面的从网络环境这个背景下出发来分析研究校友资源的开发与管理。据此，本文在分析了网络优势为高校校友资源的开发与管理工作带来的积极影响基础上，对美国与我国在利用网络进行校友资源开发与管理工作进行比较。探讨了如何利用网络优势为高校校友资源开发与管理工作服务，以及对网络在高校校友开发与管理工作上产生的消极影响提出对策。本文共分为四章，分别为：第一章是分析选题原因、研究意义及相关研究综述等内容。第二章是论述网络的优势方面如何促进校友资源开发与管理工作，如网络的及时性和便捷性，提高了校友资源开发与管理工作的效率；网络的互动性，方便了校友与母校间的交流；网络的生动性和信息量大的特点，可以让吸引校友了解母校信息参与校友会活动等。第三章是比较美国与我国利用网络开发和管理高校校友资源的现状，并用中美两国两所大学的校友网案例进行对比，总结出我国在利用网络进行高校校友资源开发和管理上存在的差距。第四章是对我国利用网络的优势进行高校校友资源开发和管理时的建议，及对网络带来的不利影响的应对策略。
[Abstract]:Alumni resources are precious wealth of colleges and universities. More and more colleges and universities have realized the importance of alumni resources for the development of colleges and universities, and gradually began to develop and manage alumni resources. However, the development and management of alumni resources in China started late, and the overall level of development is still relatively backward. There are still some problems in the development and management of alumni resources. The popularization and wide application of network in colleges and universities provide a new favorable environment for the development and management of alumni resources in colleges and universities. The development and application of network not only provide new ways and methods for the development and management of alumni resources, but also improve the efficiency of alumni work. The effective development and application of network will undoubtedly bring abundant results to the development and management of alumni resources. The history of the development and management of alumni resources in colleges and universities in the United States is far more far-reaching than that in China, so it is necessary to absorb and learn from the experience of the United States to promote the development of the development and management of alumni resources in China. At the same time, we should consider the situation of our country, make full use of the advantages of the network, and take into account the challenges that the network brings to the development and management of alumni resources in colleges and universities. For example, in the context of virtual and open network, how to effectively guarantee the authenticity, validity and security of alumni information, how to use the network to carry out colorful, long-term and stable activities between alumni and the school, Strengthen the relationship between alumni and the school to achieve mutual benefit and achieve win-win goals and other issues. At present, there are few studies on the influence of the network on the alumni resources and management of colleges and universities. It is generally mentioned that the network can be developed under the background of discussing the development, utilization and management of the alumni resources in colleges and universities. There is no systematic and comprehensive analysis and research on the development and management of alumni resources under the background of network environment. Based on the analysis of the positive influence of network advantages on the development and management of alumni resources in colleges and universities, this paper compares the development and management of alumni resources between the United States and China using the network. This paper discusses how to make use of the advantages of the network to serve the development and management of alumni resources in colleges and universities, and puts forward some countermeasures for the negative influence of the network on the development and management of alumni in colleges and universities. This paper is divided into four chapters, respectively: the first chapter is to analyze the reasons for the topic, research significance and related research review. The second chapter discusses the advantages of the network how to promote the development and management of alumni resources, such as the timeliness and convenience of the network, improve the efficiency of the development and management of alumni resources, the interaction of the network, It is convenient for the exchange between alumni and alma mater, the characteristics of network activity and large amount of information, which can attract alumni to understand the information of alma mater and participate in Alumni Association activities and so on. The third chapter is to compare the current situation of the development and management of alumni resources between the United States and China using the network, and use the two universities in China and the United States to compare the case of alumni network. This paper summarizes the gap in the development and management of alumni resources in colleges and universities by using the network. The fourth chapter is about the suggestions on the development and management of alumni resources in colleges and universities by using the advantages of the network in China, and the countermeasures for the adverse effects on the network.
【学位授予单位】：中南民族大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：G647

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