论高校转型背景下新建本科院校市场营销专业的创业教育

发布时间：2018-10-18 15:54

【摘要】：职业教育是新建本科院校转型的方向,创业教育与职业教育协同发展,是新建本科院校市场营销专业办出特色的重要方法。要实现创业教育与职业教育的协同发展,应从以下几方面着力:树立正确的创业教育理念;将创业教育课程写入市场营销专业人才培养方案;将职业教育重点建设课程融入创业教育内容;选择并撰写具有地方产业特色的专业教育和创业教育融合的本土教材;将职业实训与创业教育实训融入市场营销实践教学,第二课堂分年级活动,举办创业论坛和创业计划大赛,开门办学,与企业密切合作等实践活动完善市场营销专业实践教学;加强师资队伍建设,吸引各方面的人才充实师资队伍。
[Abstract]:Vocational education is the direction of the transformation of new undergraduate colleges and universities. The cooperative development of entrepreneurial education and vocational education is an important method of marketing specialty of newly-built undergraduate colleges and universities. In order to realize the coordinated development of entrepreneurship education and vocational education, we should focus on the following aspects: setting up a correct concept of entrepreneurship education, writing the course of entrepreneurship education into the training scheme of marketing professionals; To integrate the key courses of vocational education into the contents of entrepreneurship education; to select and write local teaching materials for the integration of professional education and entrepreneurship education with local industrial characteristics; to integrate vocational training and entrepreneurship education into marketing practice teaching; The second class is divided into grade activities, holding entrepreneurship forums and business planning competitions, opening schools, working closely with enterprises and other practical activities to improve marketing professional practice teaching, strengthening the construction of teachers, Attract talents from all walks of life to enrich the teaching staff.
【作者单位】：湖南人文科技学院经济与管理系;
【基金】：湖南省“十二五”教育科学规划课题“湖南高校大学生创业教育实证研究”(XJK012CGD047) 湖南省教育厅教学改革课题“基于协同理念的地方本科院校经管类专业应用型人才培养模式创新研究”(湘教通[2012]401号-452) 湖南人文科技学院教学改革课题“创业教育视角下新建本科院校市场营销专业应用型人才培养创新研究”(RKJGY1205)
【分类号】：G642;F713.50-4

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