辽宁省大学生对十二运会赛事消费的需求情况调查与分析
发布时间：2019-06-21 18:08
【摘要】：消费需求是人对生活中消费品需求的一种消费欲望,它的形成与消费群体的经济基础、消费观念、体育价值观念密切相关。赛事消费需求是消费需求的一个引申义,是指针对于大型体育赛事而言消费者对其进行的消费欲望,对于赛事体育产品收入的直接决定者是消费群体,不同的消费群体消费需求也不一样,当代的辽宁省大学生作为一个观念新,学历高,社会地位较高的特殊群体,他们的生活方式和消费行为对其他社会群体乃至整个社会产生了一定的示范作用,其消费价值观和消费意识将在很大程度上影响到整个社会群体的消费行为。因此关注辽宁省大学生的消费行为,研究大学生参与体育赛事消费的水平、动机、结构以及影响因素等需求特征具有代表性的积极意义。 本研究以辽宁省大学生为研究对象,在辽宁省第十二届全运会举办前夕,运用文献资料法、问卷调查法、数理统计法和逻辑分析法等方法,对大学生在即将到来的第十二届全运会赛事期间的消费需求情况进行调研与前瞻性预测分析,调查结果显示：辽宁省大学生目前总体的体育消费水平现状呈现倒“马鞍型”,月体育消费水平在51-100元之间；赛事消费动机倾向呈现多元化和多样性,主要体现在实物需求、消遣娱乐、明星效应、人际交往、廉价刺激、从众攀比、纪念品留念等方面；赛事消费的需求结构类型以体育实物类消费和体育信息类消费为主,劳务型体育消费,博弈型体育消费为辅；影响辽宁省大学生对十二运会的赛事消费倾向的构成因素主要有三个因素：经济因素、文化因素、赛事讯息因素；另外交通便利程度、余暇时间、天气因素和个人其他因素对于大学生参与赛事消费也起着不容忽视的作用。
[Abstract]:Consumer demand is a kind of consumption desire of people's demand for consumer goods in life. Its formation is closely related to the economic base, consumption concept and sports value concept of consumer groups. The consumption demand of event is a citation of consumption demand, which refers to the consumer's desire to consume it for large sports events, and the direct determinant of the income of sports products is the consumer group, and the consumer demand of different consumer groups is also different. Contemporary Liaoning college students, as a special group with new concept, high academic background and high social status, Their way of life and consumption behavior have a certain demonstration effect on other social groups and even the whole society, and their consumption values and consumption consciousness will affect the consumption behavior of the whole social group to a great extent. Therefore, it is of representative positive significance to pay attention to the consumption behavior of college students in Liaoning Province and to study the demand characteristics of college students participating in sports events, such as the level, motivation, structure and influencing factors. This study takes Liaoning college students as the research object, on the eve of the 12th National Games in Liaoning Province, using the methods of literature, questionnaire, mathematical statistics and logical analysis to investigate and predict the consumption demand of college students during the upcoming 12th National Games. The results show that the current situation of sports consumption level of college students in Liaoning Province is inverted "saddle type", and the monthly sports consumption level is between 51 yuan and 100 yuan. The tendency of event consumption motivation is diversified and diverse, which is mainly reflected in physical demand, entertainment, star effect, interpersonal communication, cheap stimulation, from the aspects of mass comparison, souvenirs, etc. The demand structure types of event consumption are mainly sports physical consumption and sports information consumption, labor sports consumption, game sports consumption as auxiliary. There are three main factors that affect the consumption tendency of college students in Liaoning Province: economic factors, cultural factors and event information factors, in addition, the degree of transportation convenience, leisure time, weather factors and other personal factors also play a role that can not be ignored for college students to participate in the event consumption.
【学位授予单位】：辽宁师范大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：G645.5
本文编号：2504267
[Abstract]:Consumer demand is a kind of consumption desire of people's demand for consumer goods in life. Its formation is closely related to the economic base, consumption concept and sports value concept of consumer groups. The consumption demand of event is a citation of consumption demand, which refers to the consumer's desire to consume it for large sports events, and the direct determinant of the income of sports products is the consumer group, and the consumer demand of different consumer groups is also different. Contemporary Liaoning college students, as a special group with new concept, high academic background and high social status, Their way of life and consumption behavior have a certain demonstration effect on other social groups and even the whole society, and their consumption values and consumption consciousness will affect the consumption behavior of the whole social group to a great extent. Therefore, it is of representative positive significance to pay attention to the consumption behavior of college students in Liaoning Province and to study the demand characteristics of college students participating in sports events, such as the level, motivation, structure and influencing factors. This study takes Liaoning college students as the research object, on the eve of the 12th National Games in Liaoning Province, using the methods of literature, questionnaire, mathematical statistics and logical analysis to investigate and predict the consumption demand of college students during the upcoming 12th National Games. The results show that the current situation of sports consumption level of college students in Liaoning Province is inverted "saddle type", and the monthly sports consumption level is between 51 yuan and 100 yuan. The tendency of event consumption motivation is diversified and diverse, which is mainly reflected in physical demand, entertainment, star effect, interpersonal communication, cheap stimulation, from the aspects of mass comparison, souvenirs, etc. The demand structure types of event consumption are mainly sports physical consumption and sports information consumption, labor sports consumption, game sports consumption as auxiliary. There are three main factors that affect the consumption tendency of college students in Liaoning Province: economic factors, cultural factors and event information factors, in addition, the degree of transportation convenience, leisure time, weather factors and other personal factors also play a role that can not be ignored for college students to participate in the event consumption.
【学位授予单位】：辽宁师范大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：G645.5
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