电大继续教育实施品牌战略de探讨

发布时间：2018-02-27 15:55

本文关键词： 电大继续教育继续教育市场创建品牌培训机构教育成本培训产品培训项目实效性适用性品牌战略　出处：《继续教育》2005年11期 　论文类型：期刊论文

【摘要】：随着人们对培训机构以及继续教育项目可选择性的增加,如何提升继续教育培训产品的品牌影响力,如何扩大继续教育项目的营销推广空间,如何合理进行继续教育成本预案与分析,如何科学制定继续教育产品商业价格,已成为衡量一个继续教育培训项目核心竞争力的关键指标。在继续教育办学活动中,只有正确把握了这些关键性指标,进行针对性、适用性和先进性的教学,才能充分发挥继续教育的功能,从而实现继续教育的价值。吕良荣等几位同志从继续教育的品牌打造、营销推广、定价策略以及成本效益等方面对此进行了可行性和实效性的分析论证,较有借鉴意义和启发价值。专题刊发,以飨读者。
[Abstract]:With the increase in the selectivity of training institutions and continuing education programs, how to enhance the brand influence of continuing education and training products, how to expand the marketing and promotion space of continuing education programs, How to rationally plan and analyze the cost of continuing education, how to scientifically determine the commercial price of the products of continuing education has become the key index to measure the core competitiveness of a continuing education and training project. Only by correctly grasping these key indicators and teaching with pertinence, applicability and advanced nature can the function of continuing education be brought into full play, and thus the value of continuing education be realized. The feasibility and effectiveness of marketing promotion, pricing strategy and cost benefit are analyzed and demonstrated, which has reference significance and enlightening value.
【作者单位】：广州电大
【分类号】：G728.8

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