我国高校MBA项目发展策略研究

发布时间：2018-04-04 16:04

本文选题：MBA　切入点：现状　出处：《贵州大学》2006年硕士论文

【摘要】： MBA作为高校第一个应用型专业学位，是经济发展到一定阶段的产物，随着企业所有权与经营权分离，社会需要管理人才，MBA应运而生。它的设立，具有划时代的意义。MBA诞生于美国，后发展到欧洲和世界其它各国，已有一百多年历史，对世界经济的发展产生了重大的影响。美国形成了当今最为完善与发达的MBA教育，同时欧洲也发展很快，最终形成了目前较为明显的MBA教育的美国模式和欧洲模式。我国开展MBA教育已有15年的历史，取得很大的成就的同时也存在很多问题，如生源问题、质量问题、发展不平衡问题等。我国加入WTO后，迎来良好的发展机遇的同时，我国企业面临各方面的挑战，企业间竞争实际上更是企业家之间的竞争。目标为培养企业家和职业经理人的MBA教育对我国经济的发展有义不容辞的责任，任重而道远。可是近年来MBA发展势头有所减缓，社会上对MBA教育也颇有争议，MBA发展到了一个关键的调整期，发展策略研究已势在必行，意义重大。本文着重分析我国获得国务院学位办批准的96所院校MBA项目现状及存在问题，提出其今后发展策略：通过了解MBA发展的历史和现状，运用波特的五种力量模型理论，分析各类竞争对手的状况，来透析我国高校MBA项目所处外部环境。通过SWOT分析，研究我国高校MBA项目所具有的优势和劣势、面对的机遇和威胁，，找出存在问题，提出今后的发展策略。一方面提高我国高校MBA项目的核心竞争力，首先须在战略上进行资源整合，各高校明确市场定位及品牌建设，在适度竞争中形成自己的特色，形成一个优势互补、平衡和谐、可持续发展的大格局。其次走市场化、产业化道路，可以大胆设想将我国高校MBA项目完全独立出来，做一上市公司，全面迎接国外MBA的挑战。再次，将质量放在首位，严把“‘入口”、“出口”关，改进MBA评估方法，运用ISO9000对MBA进行质量管理。另一方面各个高校本身需借鉴国外MBA先进经验，甚至国际化合作办学，从体制改革、师资建设、课程设计、校企合作等角度着手，发挥自身优势，抓住机遇，克服劣势，培养出满足市场需要的职业经理人，增强人们对我国高校MBA项目的信心，在服务营销和品牌营销的基础上进行教育营销，在MBA毕业生为我国企业和经济发展做出实实在在贡献的同时，我国高校MBA项目一定会有更蓬勃的发展!
[Abstract]:MBA, as the first applied professional degree in colleges and universities, is the product of economic development to a certain stage. Along with the separation of enterprise ownership and management right, MBA emerges as the times require.The establishment of MBA is of epoch-making significance. The MBA was born in the United States and developed to Europe and other countries in the world. It has a history of more than one hundred years and has a great impact on the development of the world economy.The United States has formed the most perfect and developed MBA education, and Europe has also developed rapidly. Finally, the American and European models of MBA education have been formed.MBA education has been carried out in China for 15 years, and it has made great achievements. At the same time, there are also many problems, such as the source of students, quality, unbalanced development and so on.After China's entry into WTO, the enterprises of our country are faced with various challenges, and the competition among enterprises is actually the competition among entrepreneurs.MBA education, which aims to train entrepreneurs and professional managers, has an unshirkable responsibility for the economic development of our country and has a long way to go.However, in recent years, the development of MBA has slowed down, and the development of MBA education has reached a critical period of adjustment. The research of development strategy is imperative and of great significance.This paper focuses on the analysis of the current situation and existing problems of MBA projects in 96 colleges and universities approved by the State Council for academic places Office, and puts forward its future development strategies: through understanding the history and present situation of the development of MBA, using Porter's five force model theories,This paper analyzes the situation of all kinds of competitors to analyze the external environment of MBA projects in colleges and universities in China.Through the analysis of SWOT, this paper studies the advantages and disadvantages of MBA projects in colleges and universities in China, the opportunities and threats faced by them, finds out the existing problems, and puts forward the development strategies in the future.On the one hand, in order to improve the core competitiveness of MBA projects in colleges and universities in China, it is necessary to integrate resources strategically, make clear market positioning and brand construction, form their own characteristics in moderate competition, form a complementary advantage, balance and harmony.The great pattern of sustainable development.Secondly, by taking the road of marketization and industrialization, we can boldly imagine that the MBA project of higher education in our country can be completely independent, be a listed company, and meet the challenge of foreign MBA in an all-round way.Thirdly, put the quality in the first place, strictly control the "entrance" and "export", improve the method of MBA evaluation, and use ISO9000 to manage the quality of MBA.On the other hand, colleges and universities themselves need to learn from the advanced experience of foreign MBA, even international cooperation to run schools, from the system reform, teacher construction, curriculum design, school-enterprise cooperation and other angles, play their own advantages, seize the opportunity, overcome disadvantages.To cultivate professional managers to meet the needs of the market, to enhance people's confidence in MBA projects in our universities, and to carry out educational marketing on the basis of service marketing and brand marketing.In the MBA graduates for our country's enterprises and economic development to make a real contribution, at the same time, our university MBA project will certainly have a more vigorous development!
【学位授予单位】：贵州大学
【学位级别】：硕士
【学位授予年份】：2006
【分类号】：G643

【引证文献】