研究生活动冠名权的策划及加强学企合作的对策与建议

发布时间：2018-04-28 12:45

本文选题：项目策划 + 学企合作　；参考：《华中科技大学》2010年硕士论文

【摘要】：随着高等教育改革的不断推进,高等院校和企业之间的合作也日益深入,并取得了很大的成功。高校以其丰富的科技成果和众多的技术研究开发人员与企业结合将科研成果转化为社会生产力,为中国经济建设做出了巨大的贡献。高校与企业的深入合作,推动了高校学生组织与企业的合作,然而高校学生组织和企业的非技术合作也还处在比较初级的阶段。本文正是针对高校与企业相互合作中的这一缺陷,以华中科技大学第九届研究生科技十佳项目为案例,分析了校企合作中的项目营销问题,并提出了相关建议与对策。首先分析了在当前状况下,进行校企合作项目营销策划分析的相关背景和重要意义。接着应用SWOT分析法等深入分析了实施“华中科技大学研究生第九届科技十佳评选活动”校企合作项目案例的可能性和具体的实施方案。然后以上述案例为例,深入分析了当前的校企合作过程的项目营销策划中双方存在的目的和利益分歧、校园文化和企业文化的冲突与差异、长期合作机制的建立障碍等问题。根据前述存在的主要问题,提出了加强校企文化整合和管理、建立研究生会校企合作委员会、建立合理的长期合作机制等应对策略与建议。本文的研究全面地分析了高校学生团体与企业之间进行项目合作的必要性及进行学企项目合作的营销策划中存在的问题和解决方案。这对于学校与企业间开展良性有序的合作,促进企业在吸引人才、推广和销售产品与学校培养学生综合能力等方面都具有十分重要的意义。
[Abstract]:With the development of higher education reform, the cooperation between institutions of higher learning and enterprises is getting deeper and deeper, and has achieved great success. Colleges and universities have made great contributions to the economic construction of China because of their rich scientific and technological achievements and the combination of many technical research and development personnel and enterprises to transform the scientific research results into social productive forces. The deep cooperation between universities and enterprises promotes the cooperation between college students' organizations and enterprises, but the non-technical cooperation between college students' organizations and enterprises is still in the primary stage. Aiming at this defect in the cooperation between universities and enterprises, this paper analyzes the project marketing problems in the cooperation between universities and enterprises, and puts forward some relevant suggestions and countermeasures, taking the ninth graduate science and technology project of Huazhong University of Science and Technology as an example. Firstly, the background and significance of marketing planning analysis of school-enterprise cooperation project are analyzed. Then, by using the SWOT analysis method, the paper analyzes the possibility and the concrete implementation scheme of the cooperation project of "the 9th Annual Science and Technology of the Graduate students of Huazhong University of Science and Technology". Then, taking the above case as an example, the paper deeply analyzes the differences of objectives and interests, the conflicts and differences between campus culture and enterprise culture, and the obstacles to the establishment of long-term cooperation mechanism in the current project marketing planning of school-enterprise cooperation process. According to the main problems mentioned above, the author puts forward some countermeasures and suggestions, such as strengthening the cultural integration and management of the university and enterprise, establishing the cooperation committee of the graduate school and enterprise, and establishing the reasonable long-term cooperation mechanism. This paper comprehensively analyzes the necessity of project cooperation between college students' groups and enterprises and the problems and solutions in marketing planning of study-enterprise project cooperation. This is of great significance to the development of healthy and orderly cooperation between schools and enterprises and the promotion of enterprises in attracting talents, popularizing and selling products and cultivating students' comprehensive ability.
【学位授予单位】：华中科技大学
【学位级别】：硕士
【学位授予年份】：2010
【分类号】：G643

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