江苏DG股份房地产板块发展战略研究

发布时间：2018-01-02 20:44

本文关键词：江苏DG股份房地产板块发展战略研究　出处：《湖北工业大学》2017年硕士论文　论文类型：学位论文

【摘要】：由于区域的巨大差异,中国楼市出现了冰火两重天的局面,其中一线城市如北上广深及部分二线城市如天津、武汉、成都等地的库存率迅速下降,部分城市一房难求,而绝大部分的三线四线城市却面临房产过剩无人问津的情况。作为一个基地在三线城市的房地产企业,如何抓住机遇,面临挑战,如何制定有效的发展战略,成为公司高层思考的核心,这也是本文思考的出发点和研究的重点。本文以发展战略管理理论作为出发点,在深入研究理论发展脉络的基础上,通过对战略管理的内涵、战略管理的特征、战略管理的过程、发展战略基本理论、横向一化和纵向一体化、竞争战略、五力模型、价值链等理论深入分析,结合DG股份房地产板块的发展现状,机遇、挑战、优势和劣势,提出了未来DG股份房地产板块的发展思路、基本战略、路径选择,并从产品的差异化、智慧建设进行了分析。同时也从管理的优化、资源整合、组织结构的优化等方面研究如何进行战略执行实施。
[Abstract]:Due to the huge regional differences, China's property market has a situation of ice and fire, including first-tier cities such as the north of Guangzhou-Shenzhen and parts of second-tier cities such as Tianjin, Wuhan, Chengdu and other places, the stock ratio declined rapidly. Part of the city is difficult to obtain a house, but most of the third-tier and fourth-tier cities are faced with the situation that there is no real estate oversupply. As a real estate enterprise based in the third-tier city, how to seize the opportunity and face the challenge. How to formulate an effective development strategy becomes the core of the company's high-level thinking, which is also the starting point and research focus of this paper. This paper takes the development strategy management theory as the starting point. On the basis of in-depth study of the development of the theory, through the connotation of strategic management, the characteristics of strategic management, the process of strategic management, the development of the basic theory of strategy, horizontal integration and vertical integration, competitive strategy. Five forces model, value chain theory in-depth analysis, combined with DG stock real estate development status, opportunities, challenges, strengths and weaknesses, put forward the future DG shares real estate plate development ideas, basic strategies. At the same time, it also studies how to carry out the strategy implementation from the aspects of management optimization, resource integration, organizational structure optimization and so on.
【学位授予单位】：湖北工业大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F299.233.4;F272

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