奖励式众筹平台与项目发起人的演化博弈

发布时间：2018-01-22 15:37

本文关键词： 奖励式众筹平台演化博弈运作模式　出处：《中国科学技术大学学报》2017年06期 　论文类型：期刊论文

【摘要】：为研究奖励式众筹平台运作模式选择行为的决策机理,运用演化博弈理论的分析方法,构建奖励式众筹模式下奖励式众筹平台与项目发起人策略行为的演化博弈模型,对各利益主体策略的选择进行了演化动态稳定性分析,并通过数值仿真探求影响奖励式众筹平台运作模式选择的关键因素.研究表明:项目发起人的融资需求量,众筹平台收取的服务费率,众筹平台提供高服务的效率,众筹平台提供高服务的机会成本以及政府对众筹行业的监管程度是影响奖励式众筹平台运作模式的关键因素.
[Abstract]:In order to study the decision-making mechanism of the operation mode selection behavior of reward crowdfunding platform, the evolutionary game theory is used to analyze the mechanism. The evolutionary game model between the reward crowd-funding platform and the strategy behavior of the project promoters is constructed, and the evolutionary dynamic stability of the selection of the strategies of the stakeholders is analyzed. And through the numerical simulation to explore the key factors that affect the choice of the operating mode of the incentive crowdfunding platform. The research shows that: the financing requirements of the project sponsors, the service rate charged by the crowdfunding platform. The efficiency of crowdfunding platform providing high service, the high opportunity cost of crowdfunding platform and the degree of government supervision on crowdfunding industry are the key factors that influence the operation mode of incentive crowdfunding platform.
【作者单位】：中国科学技术大学管理学院;
【基金】：国家科技支撑计划(2014BAH27F02)资助
【分类号】：F224.32;F724.6;F832
【正文快照】： 0引言众筹(crowdfunding)是一种基于互联网的新型项目发起方式,可以有效缓解小微企业及个人融资难的问题.Schwienbacher和Larralde[1]提出众筹是指项目发起人以一个项目或创意,通过互联网,以某种形式的回报(产品、债权、股权等)向大众群体筹资基金的一种融资模式.这种只需要

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