万达商业地产轻资产盈利模式研究

发布时间：2018-05-09 09:51

本文选题：万达商业地产 + 传统盈利模式　；参考：《广西大学》2017年硕士论文

【摘要】：本文的主要研究内容为轻资产盈利模式在商业地产盈利模式革新过程中的运用。近年来,大部分商业地产企业凭借重资产盈利给企业造成的弊端不断凸显,尤其是投资资金缺乏、债务压力大,融资成本高等问题在商业地产中甚为严重。因此,商业地产企业亟待寻求盈利模式的革新,部分企业开始尝试“轻资产盈利模式”,新型盈利模式的尝试使该部分企业不但解决了传统重资产盈利模式遗留下的难题,还为这些企业撬开突破利润增长的瓶颈之门,随之,更多的商业地产企业效仿学习向轻资产盈利模式转型。本论文在商业地产企业以往所采取的传统的盈利模式基础之下,针对该模式所形成的具体问题进行分析,提出有效的轻资产盈利模式转型的策略。在论证过程中,本文综合应用了案例研究法、文献分析法以及归纳法。文中选用我国商业地产的标杆性企业——万达商业地产作为研究对象并对其作出具体而深入的分析,由此而过度到剖析商业地产企业传统盈利模式进行轻资产转型的必要性。在财务视角下,通过万达地产目前引入的“轻资产”盈利模式来提升万达可持续的盈利能力。即通过分析万达商业地产轻资产盈利模式的确立与运作,研究其实行轻资产盈利模式转型后的财务效果,并且利用该模式解决万达商业地产缺乏投资资金、高负债经营、高昂融资成本等问题。此外,通过研究万达商业地产引入的轻资产盈利模式的不足之处,提出解决的措施。通过对这些问题的深入探索,在理论层面上,希望对轻资产盈利模式的研究不再停留在该模式的界定、内涵、功能等较浅显的阶段,而应该引起更多的关注,进一步过渡到对轻资产盈利模式的实际案例研究当中,逐渐完善此种盈利模式的理论基础。在实践层面上,希望通过对万达商业地产采取轻资产盈利模式转型的深入探究,为同类企业缓解融资压力、改善盈利能力,提升利润,并为国内的纯地产企业转变为服务业企业提供借鉴意义,以促进商业地产行业的健康发展。
[Abstract]:The main research content of this paper is the application of light assets profit model in the process of commercial real estate profit model innovation. In recent years, most commercial real estate enterprises rely on heavy assets to make profits to the enterprise, especially the lack of investment funds, debt pressure, high financing costs and other problems are very serious in commercial real estate. Therefore, commercial real estate enterprises urgently need to seek the innovation of profit model, and some enterprises begin to try "light asset profit mode". The new profit model not only solves the problem left over by the traditional heavy asset profit model, It also opened the door for these companies to break through the bottleneck of profit growth, and as a result, more commercial real estate companies to learn to follow the transition to light asset profit model. Based on the traditional profit model used by commercial real estate enterprises, this paper analyzes the specific problems formed by the model, and puts forward effective strategies for transforming the profit model of light assets. In the process of argumentation, case study, literature analysis and induction are used in this paper. In this paper, Wanda commercial real estate, the benchmark enterprise of commercial real estate in China, is chosen as the research object and analyzed in detail, which leads to the necessity of analyzing the traditional profit model of commercial real estate enterprises for light assets transformation. From the financial perspective, Wanda property through the current introduction of "light assets" profit model to enhance Wanda's sustainable profitability. That is, by analyzing the establishment and operation of Wanda commercial real estate light assets profit model, the paper studies the financial effect after the transformation of Wanda commercial real estate light assets profit model, and uses this model to solve the lack of investment capital and high debt management of Wanda commercial real estate. High financing costs and other issues. In addition, by studying the shortcomings of the profit model of light assets introduced by Wanda Commercial Real Estate, the paper puts forward some measures to solve the problem. Through the deep exploration of these problems, it is hoped that the research on the profit model of light assets will no longer remain at the simple stage of definition, connotation, function and so on, but should attract more attention. Further transition to the light asset profit model of the actual case study, gradually improve the theoretical basis of this profit model. On the practical level, I hope to explore the transformation of Wanda commercial real estate with light assets profit model, so as to relieve the financing pressure, improve profitability and enhance profits for similar enterprises. It also provides reference for the transformation of pure real estate enterprises into service enterprises in order to promote the healthy development of commercial real estate industry.
【学位授予单位】：广西大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F299.23

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