价值共创视角下的社区增值服务模式研究

发布时间：2018-06-23 11:20

本文选题：价值共创 + 社区增值服务模式　；参考：《郑州大学》2017年硕士论文

【摘要】：随着我国城镇居民人均可支配收入的不断提升,追求便利生活与品质生活成为城镇居民的核心诉求。社区增值服务不仅方便了社区居民的日常生活,而且提升了社区居民的生活品质。目前社区增值服务在我国还处于发展的初级阶段,围绕物业服务领域开展的社区增值服务模式众多,但是缺乏典型的盈利模式与成熟的业务模式,同时其服务理念较为传统,服务框架较为陈旧,不能满足社区居民多样化、个性化的生活需求。此外,学术领域关于社区增值服务模式的相关研究较少,缺乏系统的梳理与深入的研究。因此,本文以价值共创为视角,对已有的社区增值服务模式进行优化研究。首先,通过对社区增值服务领域已有的服务模式进行概括与研究,总结分析得出四类社区增值服务模式,并通过实践案例来展示不同的服务模式;其次,从服务质量视角对现有的四类社区增值服务模式进行评价研究。即通过构建社区增值服务模式的评估量表,在信度与效度分析的基础上对四类社区增值服务模式进行评价研究;再次,通过对已有的社区增值服务模式进行评价研究,得出目前已有的服务模式在服务理念与服务实施方面存在的问题;最后,从价值共创的视角对已有的社区增值服务模式进行优化研究,并从战略层面与策略层面对社区增值服务模式提出相应的优化建议。本文通过对价值共创视角下的社区增值服务模式进行研究,得出以下三点结论:(1)社区增值服务领域主要存在四种类型的服务模式,分别是企业主导型社区增值服务模式、居民主导型社区增值服务模式、企业与居民整合型社区增值服务模式、多利益相关者整合型社区增值服务模式;(2)社区居民在社区增值服务模式中的角色由“被动接受服务”向“主动创造价值”转变,社区居民正在以合作的方式参与社区增值服务的价值共创;(3)社区增值服务生态系统将成为社区增值服务模式持续健康发展的重要思路。此外,本文在研究过程中可能存在以下两方面不足:(1)在构建评估量表方面,对于模式评价的指标选取可能不够全面;(2)在调查对象的选取方面具有一定的局限性。
[Abstract]:With the increasing per capita disposable income of urban residents in China, the pursuit of convenience and quality of life has become the core demand of urban residents. Community value-added service not only facilitates the daily life of community residents, but also improves the quality of life of community residents. At present, the community value-added service is still in the primary stage of development in our country. There are many community value-added service models around the field of property service, but lack of typical profit model and mature business model, and its service concept is more traditional. The service framework is old and can not meet the diversified and individualized life needs of community residents. In addition, there are few researches on community value-added service model in academic field, and lack of systematic combing and in-depth research. Therefore, from the perspective of value creation, this paper optimizes the existing community value-added service model. Firstly, through the summary and research of the existing service models in the field of community value-added service, four kinds of community value-added service modes are summarized and analyzed, and different service models are demonstrated through practical cases. From the perspective of service quality, this paper evaluates four kinds of community value-added service models. Namely, through the construction of community value-added service model evaluation scale, on the basis of reliability and validity analysis of the four types of community value-added service model evaluation research; thirdly, through the existing community value-added service model evaluation research, The problems in the service concept and service implementation of the existing service model are obtained. Finally, the optimization of the existing community value-added service model is studied from the perspective of value creation. And from the strategic level and the strategic level to the community value-added service model to put forward the corresponding optimization suggestions. In this paper, the community value-added service model from the perspective of value creation is studied, and the following three conclusions are drawn: (1) there are four main types of community value-added service model in the field of community value-added service, which are the enterprise-led community value-added service mode. Resident oriented community value-added service model, enterprise and resident integrated community value-added service model, (2) the role of community residents in the community value-added service model has changed from "passive acceptance of services" to "active value creation". Community residents are participating in the value creation of community value-added services in a cooperative manner; (3) the ecosystem of community value-added services will become an important way of sustainable and healthy development of community value-added services. In addition, this paper may have the following two deficiencies in the research process: (1) in the construction of evaluation scale, the selection of indicators for model evaluation may not be comprehensive; (2) there are certain limitations in the selection of survey subjects.
【学位授予单位】：郑州大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F299.233.47

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