山东省兰陵县大蒜种植户“价格指数保险”选择意愿分析

发布时间：2018-03-26 21:18

本文选题：价格指数保险　切入点：种植户　出处：《西北农林科技大学》2017年硕士论文

【摘要】：改革开放以来,我国农村经济得到稳定的增长,由于我国农村蔬菜市场价格的的波动比较剧烈,农民收入具有较强的波动性,为了解决“菜贱伤农的问题”,为农户稳定其收益建立保障机制。在政府政策的指引下,全国全国各地针对农产品价格指数保险展开试点,各地都积极展开试点工作。本文研究以山东省兰陵县大蒜价格指数保险种植户的选择意愿为研究对象,研究影响大蒜种植户选择意愿的影响因素。首先,本文在之前学者对相关理论和文献进行回顾和总结的基础上,提出研究大蒜价格指数保险选择意愿具体思路,同时,针对大蒜价格指数保险的具体特征,提出运用理想行为理论、计划行为理论和技术采纳模型为此次研究的指导理论框架,并引入结构方程模型在选择意愿方面的研究应用方法,并提出研究假设。其次,在国内外相关领域的研究基础上根据大蒜价格指数保险的特点和现状制定研究量表,同时通过预调研,研究所编制量表的可行性和有效性。通过与调研所获取数据的信度效度分析,修改调研问卷量表设计从而完成问卷。然后采用实地调查的方式进行数据采集。再次利用SPSS22.0和AMOS20.0构建结构方程模型对通过实地调研所获取的样本数据进行分析以验证研究模型和假设,研究证实使用态度、种植户的创新性、主观规范对消费者选择意愿有显著正向影响,感知易用性、感知有用性通过使用态度对大蒜种植户的选择意愿。具有显著的正向影响。最后本文根据研究数据实证分析结果、大蒜价格指数保险在山东省兰陵县推广的实际,并结合相关的理论作为基础,为大蒜价格指数保险的进一步推广提供科学设计、简化手续、加强宣传、示范推广四条建议,从而真正让大蒜价格指数保险真正为大蒜种植户创造经济效益和价值。
[Abstract]:Since the reform and opening up, the rural economy of our country has been steadily growing. Because of the sharp fluctuation of the market price of rural vegetables in our country, the farmers' income has strong volatility. In order to solve the problem of "vegetables being cheap and hurting agriculture" and to establish a guarantee mechanism for farmers to stabilize their income, under the guidance of government policies, the whole country has launched a pilot project aimed at the insurance of agricultural products price index. The experiment work has been carried out actively all over the world. This paper studies the factors that influence the choice will of garlic growers in Lanling County, Shandong Province, taking the choice willingness of garlic price index insurance farmers as the research object. On the basis of reviewing and summarizing the relevant theories and literatures, this paper puts forward a specific idea to study the willingness of garlic price index insurance, and at the same time, aiming at the specific characteristics of garlic price index insurance, Using ideal behavior theory, planning behavior theory and technology adoption model as the guiding theoretical framework of this study, and introducing the structural equation model in the choice of willingness to study the application method, and put forward the research hypotheses. According to the characteristics and current situation of garlic price index insurance, the research scale is developed on the basis of the research in related fields at home and abroad, and at the same time, through pre-investigation, Research on the feasibility and effectiveness of the scale. Reliability and validity analysis with the data obtained from the survey, Modify the questionnaire design to complete the questionnaire. Then use the field survey method to collect data. Then use SPSS22.0 and AMOS20.0 to construct the structural equation model to analyze the sample data obtained through field research. Validation of research models and assumptions, The study confirmed that the use of attitude, the innovation of growers, subjective norms have a significant positive impact on consumers' willingness to choose, and perceived ease of use, Perceived usefulness has a significant positive effect on the choice willingness of garlic growers by using attitude. Finally, according to the empirical analysis results of research data, garlic price index insurance is popularized in Lanling County, Shandong Province. And on the basis of relevant theories, to provide scientific design for the further promotion of garlic price index insurance, to simplify procedures, to strengthen publicity, and to demonstrate and popularize four suggestions. So that the real garlic price index insurance for garlic farmers to create economic benefits and value.
【学位授予单位】：西北农林科技大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F842.66;F713.55

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