我国“财保企业”车险业务市场营销创新研究

发布时间：2018-05-26 23:00

本文选题：财保企业 + 车险业务　；参考：《广西师范大学》2013年硕士论文

【摘要】：我国保险业的管理日趋的规范化和市场化,车险业务作为传统的保险产品,也在我国汽车销量持续增长的前提下快速发展,特别是全球经济一体化经济进程加快,外资保险企业快速登陆我国,这使我国财产保险企业的车险业务也因此迎来了新的发展机遇,同时也迎来了新的挑战。这是因为一方面来自于汽车保险业务发展较为成熟的国外竞争对手,另一方面是我国早期发展起来的竞争对手。因此我国的财产保险企业的车险业务要在财产保险业法制和市场环境不断的完善的前提下,在控制风险的前提下争取更大的市场份额,为了能应对市场环境,需要对于我国财产保险企业的车险业务进行深入的分析,同时对于国外发展较早,模式较为成熟的财产保险企业的车险业务进行借鉴。我国车险业务在经过近几年快速发展已经取得了很大的进步,特别在我国汽车近几年销量猛增的情况下,我国的车险业务也迎来了前所未有的发展,同时还隐藏着很多的问题,如何把握这种发展机遇,如何面对挑战,成为了目前财产保险企业最为重要,也是迫切需要考虑的问题,因此本文开始了对于车险业务的发展策略的研究,首先本文对于论文写作的一些具体情况进行阐述,通过文献法对于国内车险的研究现状进行了综述：其次对于目前我国的财产保险企业的车险业务发展情况从市场、监管、盈利能力等方面进行了综述：最后,在了解了我国从财产保险企业的车险发展情况的基础上,有针对性的对于我国某财产保险企业的发展现状进行了分析,造成其中存在的问题,针对问题提出解决方案。期望可以对于我国财产保险企业的车险业务研究起到借鉴作用。
[Abstract]:The management of China's insurance industry is becoming more and more standardized and market-oriented. As a traditional insurance product, the auto insurance business has also developed rapidly under the premise of the sustained growth of China's auto sales volume, especially the acceleration of the economic process of global economic integration. Foreign-funded insurance enterprises have rapidly landed in China, which makes the auto insurance business of property insurance enterprises in our country usher in new opportunities for development and new challenges at the same time. This is because, on the one hand, it comes from a mature foreign competitor in auto insurance business, on the other hand, it is a competitor developed early in our country. Therefore, in order to cope with the market environment, the auto insurance business of property insurance enterprises in our country should strive for a greater market share under the premise of constant improvement of the legal system and market environment of property insurance, and under the premise of controlling risks. It is necessary to deeply analyze the auto insurance business of the property insurance enterprises in our country, and at the same time to draw lessons from the automobile insurance business of the property insurance enterprises which developed earlier in foreign countries and whose models are more mature. After the rapid development of auto insurance business in China in recent years, great progress has been made, especially in the case of the soaring sales volume of automobile in our country in recent years, the auto insurance business in our country has also ushered in unprecedented development, at the same time, there are still many problems hidden. How to grasp this kind of development opportunity and how to face the challenge has become the most important and urgent problem for the property insurance enterprises at present. Therefore, this paper begins the research on the development strategy of the auto insurance business. First of all, this paper describes the specific situation of the paper writing, through the literature to the domestic car insurance research status quo is summarized. Secondly, for the current property insurance business development from the market, supervision, Finally, on the basis of understanding the development of automobile insurance of property insurance enterprises in our country, the paper analyzes the development status of a certain property insurance enterprise in China. Causes the existence question, proposes the solution to the problem. It is expected that it can be used for reference in the study of auto insurance business of property insurance enterprises in China.
【学位授予单位】：广西师范大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F274;F842.3

【参考文献】