奥罗米亚保险公司（OIC）案例研究在埃塞俄比亚客户对待人寿保险采购政策的态度
发布时间：2021-07-14 10:33
本研究旨在调查顾客对奥罗米亚保险公司（OIC）人寿保险购买态度。为此,该研究的目的是调查顾客对购买人寿保险政策的态度,哪些因素显着影响购买者对购买人寿保险政策的态度,以及衡量经济和社会人口因素之间的关系和顾客对于人寿保险购买政策的态度。原始数据通过问卷收集。调查问卷分发给74名购买OIC人寿险保单样本客户,其中只有71人完成并退回。多元回归模型（MRM）方法被用来分析和测试变量之间的关系。研究发现,宗教,性别,婚姻状况,性别和职业地位等因素对奥罗米亚保险公司的寿险保单持有人的态度具有显着影响,但其他因素如教育,年龄和薪水对消费者对人寿保险购买政策的态度影响不显著。奥罗米亚保险公司可以利用本研究发现的有关影响人寿保险购买政策态度的社会人口和经济因素进行进一步研究来衡量所采用的营销策略的有效性。本研究主要采用卡方检验独立性检验（α=0.05）,根据受访者的数据和检验结果,本研究发现人口因素在不同程度上对顾客购买人寿保险的态度有一定的影响。特别是购买者的年龄、教育程度、收入水平和工作状态等都会对人们购买人寿保险的态度在不同程度上产生显着影响。意外的性行为,除穆斯林宗教外的宗教信仰以及买家所拥...
【文章来源】：江西财经大学江西省
【文章页数】：82 页
【学位级别】：硕士
【文章目录】：
ACKNOWLEDGEMENTS
ABSTRACT
摘要
LIST OF ABBREVIATIONS
CHAPTER 1: INTRODUCTION
1.1 Background of the Study
1.1.1 Definition and Nature of Insurance
1.1.2 Definition and Concepts of Life Insurance
1.1.3 Unique principles of Life Insurance Policy
1.2 Statement of the Problem
1.3 Objective of the Study
1.3.1 General objectives
1.3.2 Specific Objectives
1.4 Hypotheses for this Research
1.5 Purpose and Significance of the study
1.6 Scope and Delimitations of the Study
1.7 Organization of the Paper
CHAPTER 2: LITERATU RE REVIEW
2.1 Theoretical Frame work
2.1.1 Introduction
2.1.2 Customers’ Attitude to Life Insurance Purchase
2.2 Empirical Review
2.2.1 Global Perspective Empirical Review
2.2.2 Empirical Review on Life insurance Consumption in Africa
2.2.3 Ethiopian Perspective Empirical Review
2.3 Conceptual Framework of the Study
CHAPTER 3: OVERVIEW OF LIFE INSURANCE IN ETHIOPIA
3.1 Historical Development of Insurance Concept in Ethiopia
3.2 Ethiopian Commercial code of Life Insurance
3.3 SWOT Analysis for Oromia Insurance Company (OIC)
3.3.1 Strength of the Oromia Insurance Company (OIC)
3.3.2 Weakness of the Oromia Insurance Company (OIC)
3.3.3 Opportunities of the Oromia Insurance Company (OIC)
3.3.4 Threat of the Oromia Insurance Company (OIC)
CHAPTER 4: METHODOLOGY
4.1 The Research Design
4.1.1 Study Population
4.1.2 Sampling Method
4.2 Source of Data
4.3 Data Collection Methods
4.4 Variables
4.4.1 Dependent Variable: Customers Attitude towards Life Insurance
4.4.2 Independent Variables
4.5 Method of Data Analyzing and Processing
4.5.1 Data Analysis Tools
4.5.2 Questionnaire Development and pre-testing
CHAPTER 5: DATA PRESENTATION, INTERPRETATION AND ANALYSIS
5.1 Introduction
5.2 Respondents Demographic Information
5.3 Analysis of Buyers’ Sex on Purchase Attitude of Life Insurance
5.4 Analysis of Buyers’ Age on Purchase Attitude of Life Insurance
5.5 Analysis of Buyers’ Religion on Purchase Attitude of Life Insurance
5.6 Analysis of Respondents’ Educational status
5.7 Analysis of Respondents’ marital status
5.8 Analysis of Respondents’ Income Level
5.9 Analysis of Buyers’ Employment status
5.10 Open Ended Questionnaire
CHAPTER 6: SUMMARY, CONCLUSION AND RECOMMENDATION
6.1 Summary of Study
6.2 Theoretical Implication
6.3 Conclusion
6.4 Recommendation for Future Area and Research
BIBLIOGRAPHY
Appendixes
本文编号：3283969
【文章来源】：江西财经大学江西省
【文章页数】：82 页
【学位级别】：硕士
【文章目录】：
ACKNOWLEDGEMENTS
ABSTRACT
摘要
LIST OF ABBREVIATIONS
CHAPTER 1: INTRODUCTION
1.1 Background of the Study
1.1.1 Definition and Nature of Insurance
1.1.2 Definition and Concepts of Life Insurance
1.1.3 Unique principles of Life Insurance Policy
1.2 Statement of the Problem
1.3 Objective of the Study
1.3.1 General objectives
1.3.2 Specific Objectives
1.4 Hypotheses for this Research
1.5 Purpose and Significance of the study
1.6 Scope and Delimitations of the Study
1.7 Organization of the Paper
CHAPTER 2: LITERATU RE REVIEW
2.1 Theoretical Frame work
2.1.1 Introduction
2.1.2 Customers’ Attitude to Life Insurance Purchase
2.2 Empirical Review
2.2.1 Global Perspective Empirical Review
2.2.2 Empirical Review on Life insurance Consumption in Africa
2.2.3 Ethiopian Perspective Empirical Review
2.3 Conceptual Framework of the Study
CHAPTER 3: OVERVIEW OF LIFE INSURANCE IN ETHIOPIA
3.1 Historical Development of Insurance Concept in Ethiopia
3.2 Ethiopian Commercial code of Life Insurance
3.3 SWOT Analysis for Oromia Insurance Company (OIC)
3.3.1 Strength of the Oromia Insurance Company (OIC)
3.3.2 Weakness of the Oromia Insurance Company (OIC)
3.3.3 Opportunities of the Oromia Insurance Company (OIC)
3.3.4 Threat of the Oromia Insurance Company (OIC)
CHAPTER 4: METHODOLOGY
4.1 The Research Design
4.1.1 Study Population
4.1.2 Sampling Method
4.2 Source of Data
4.3 Data Collection Methods
4.4 Variables
4.4.1 Dependent Variable: Customers Attitude towards Life Insurance
4.4.2 Independent Variables
4.5 Method of Data Analyzing and Processing
4.5.1 Data Analysis Tools
4.5.2 Questionnaire Development and pre-testing
CHAPTER 5: DATA PRESENTATION, INTERPRETATION AND ANALYSIS
5.1 Introduction
5.2 Respondents Demographic Information
5.3 Analysis of Buyers’ Sex on Purchase Attitude of Life Insurance
5.4 Analysis of Buyers’ Age on Purchase Attitude of Life Insurance
5.5 Analysis of Buyers’ Religion on Purchase Attitude of Life Insurance
5.6 Analysis of Respondents’ Educational status
5.7 Analysis of Respondents’ marital status
5.8 Analysis of Respondents’ Income Level
5.9 Analysis of Buyers’ Employment status
5.10 Open Ended Questionnaire
CHAPTER 6: SUMMARY, CONCLUSION AND RECOMMENDATION
6.1 Summary of Study
6.2 Theoretical Implication
6.3 Conclusion
6.4 Recommendation for Future Area and Research
BIBLIOGRAPHY
Appendixes
本文编号：3283969
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