房地产投资决策风险研究

发布时间：2018-03-16 10:49

本文选题：房地产企业　切入点：投资决策分析　出处：《天津大学》2014年硕士论文　论文类型：学位论文

【摘要】：本文详细阐述了房地产投资决策的有关理论，剖析了近几年国内房地产开发企业在投资决策中存在的风险，并联系作者从事房地产开发企业项目投资工作的实践经验，从房地产投资分析的体系建设到拿地策略，，提出切实可行的风险防范措施，最后以实际案例进行投资分析说明。从项目概况和企业对项目的筛选标准入手，对项目展开全面论证。就影响项目开发的市场周期和区域宏观影响因素进行了详细的阐述；通过对土地的属性判断及SWOT分析，以及详细的市场竞争关系论证，为项目定位提供了依据；最后，运用项目开发的财务评价体系，遵循企业的经济收益要求，为决策者对地块竞拍提供可靠的决策依据。并对项目后期的复盘提出建议，形成一套完善的企业投资决策分析标准化体系，为房地产企业进行地产项目投资决策提供一个可借鉴、可参考的分析框架。
[Abstract]:This paper expounds the theory of real estate investment decision in detail, analyzes the risks existing in the investment decision of domestic real estate development enterprises in recent years, and connects with the author's practical experience in the project investment work of real estate development enterprises. From the system construction of real estate investment analysis to the strategy of land taking, the paper puts forward the feasible risk prevention measures, and finally analyzes the investment with actual cases, starting with the project general situation and the screening criteria of the enterprise to the project, The paper expounds the market cycle and regional macro factors influencing the project development in detail, through the attribute judgment and SWOT analysis of the land, as well as the detailed demonstration of the market competition relation. Finally, using the financial evaluation system of project development, following the economic benefit requirements of the enterprise, providing a reliable decision basis for the decision makers to bid for land plots, and putting forward some suggestions for the review of the later stage of the project. A set of perfect enterprise investment decision analysis standardization system is formed, which can provide a reference and reference analysis frame for real estate enterprise to make investment decision on real estate project.
【学位授予单位】：天津大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F299.233.42

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