收益管理在中国饭店行业中非传统应用的研究

发布时间：2018-01-18 12:15

本文关键词：收益管理在中国饭店行业中非传统应用的研究　出处：《首都经济贸易大学》2014年硕士论文　论文类型：学位论文

【摘要】：收益管理起源于美国的航空运输业，随着全球各地的饭店业市场逐渐趋于饱和，饭店之间的竞争变得越来越激烈，饭店业的收益管理的理论和方法在美国应运而生。中国的饭店行业从2002年开始引进美国的收益管理理论和系统，收益管理作为一门新兴的管理理论和手段得到了广泛的认可和使用。作为研究课题，本文具有一定的理论和现实意义，可以一定程度上丰富我国饭店收益管理理论内容。并且随着国内饭店业市场环境的变化，如何利用收益管理理论方法在饭店收益管理的非传统领域，如饭店的餐厅，宴会场地等，延伸应用收益管理的方法从而提高饭店的整体收益水平，具有一定的现实指导意义。本文运用理论分析和实证研究相互结合的方法，，对市场细分，需求预测，定价，客房存量控制，超售，等传统饭店收益管理理论方法进行阐述，梳理分析传统收益管理方法。基于以上理论对餐厅及宴会收益管理等饭店收益管理的非传统领域如何适用收益管理的方法进行分析论证。最后，通过对北京莱佛士饭店的餐厅和宴会收益数据进行实例研究，讨论餐厅宴会等非传统收益管理领域进行收益管理实践的可行性方法。本研究从餐厅和宴会场地这两个国内饭店收益管理的非传统领域作为创新点来着手，以实例证明了收益管理理论在饭店的客房及餐饮宴会等方面进行全方位应用的可行性。由于收益管理是包含了经济学，数学，消费心理学等一系列学科的综合应用理论，它在具体的实践应用中一定会积累更多的经验并举得长足的发展。特别是随着专门针对饭店管理的计算机系统的研发，加上饭店企业对于收益管理文化的培养和收益管理高级人才的培养一定会促进饭店整体收益水平不断的提高。
[Abstract]:Revenue management originated from the air transportation industry in the United States. As the hotel market around the world tends to saturate, the competition between hotels becomes more and more intense. The theory and method of income management of hotel industry came into being in the United States. Since 2002, the Chinese hotel industry has introduced the income management theory and system of the United States. Income management as a new management theory and means has been widely recognized and used. As a research topic, this paper has a certain theoretical and practical significance. It can enrich the theoretical content of hotel revenue management in China to some extent. And with the change of the domestic hotel market environment, how to use the revenue management theory method in the non-traditional field of hotel revenue management. For example, restaurant, banquet venue and so on, it is of practical significance to extend the revenue management method to improve the overall income level of the hotel. In this paper, theoretical analysis and empirical research are used to analyze the traditional hotel revenue management methods, such as market segmentation, demand forecasting, pricing, room stock control, overselling, and other traditional hotel revenue management methods. Combing and analyzing the traditional revenue management methods. Based on the above theory, this paper analyzes and demonstrates how to apply the revenue management methods in the non-traditional areas of revenue management such as restaurant and banquet revenue management. Finally. Through the case study on the income data of restaurants and banquets of Raffles Hotel in Beijing, this paper discusses the feasible methods of revenue management in non-traditional revenue management fields such as restaurants and banquets. This study starts with the innovation of restaurant and banquet venue, which are two non-traditional areas of domestic hotel revenue management. This paper proves the feasibility of applying the revenue management theory in hotel guest rooms and restaurants and banquets, because revenue management includes economics and mathematics. Comprehensive applied theory of a series of subjects such as consumer psychology. It will accumulate more experience and develop rapidly in the concrete practical application, especially with the research and development of computer system for hotel management. In addition, the cultivation of income management culture and senior talents of revenue management in hotel enterprises will certainly promote the improvement of the overall income level of the hotel.
【学位授予单位】：首都经济贸易大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F719

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