重庆市餐饮业竞争力评价与提升对策研究

发布时间：2018-01-27 12:58

本文关键词： 重庆市餐饮业竞争力评价提升对策　出处：《重庆工商大学》2012年硕士论文　论文类型：学位论文

【摘要】：随着经济全球化形式的不断升温，我国经济的高速发展，第三产业的地位逐步上升，人们对高品质生活的追求越来越强烈，餐饮业的发展也越发受到政府以及学术界的广泛关注，经济全球化所必然带来的市场化和区域化的趋势使餐饮业亦愈发受到地方政府的重视。本文选取重庆市餐饮业为研究对象，结合产业经济学理论、区域经济学理论、竞争理论、消费理论以及餐饮业的相关理论知识，借鉴波特的钻石理论模型、IMD国际竞争力统计评价模型、直接——间接竞争力模型、三力体系模型等，对影响餐饮业竞争力的有关因素进行深入探讨，构建评价餐饮业竞争力的分析模型，选取可表现出需求条件、关联产业、生产要素等的人均地区生产总值、城镇人均可支配收入、城镇人口比重、第三产业生产总值、食品工业总产值、餐饮业零售总额、餐饮业从业人数、餐饮网点数以及住宿业营业额、旅游外汇收入等28个指标，，通过层次分析法对指标进行权重赋予，并将指标值予以标准化，再结合标准化后所得指标数据，运用综合分析法对重庆、北京、天津和上海四个直辖市的餐饮业竞争力进行分析评价。通过分析，明确重庆市餐饮业发展中存在的问题，提出重庆市餐饮业竞争力的提升对策。
[Abstract]:With the increasing of economic globalization and the rapid development of our economy, the status of the tertiary industry is gradually rising, and the pursuit of high-quality life is becoming more and more intense. The development of catering industry has also been paid more and more attention by the government and academia. The trend of marketization and regionalization brought by economic globalization makes the catering industry more and more valued by the local government. This paper selects Chongqing catering industry as the research object and combines the theory of industrial economics. Regional economics theory, competition theory, consumption theory and related theoretical knowledge of catering industry, using Porter's diamond theory model IMD international competitiveness statistical evaluation model, direct-indirect competitiveness model. The three forces system model, etc., deeply discusses the factors affecting the competitiveness of the catering industry, constructs an analytical model to evaluate the competitiveness of the catering industry, and selects the relevant industries to show the demand conditions. The per capita regional gross domestic product of factors of production, the per capita disposable income of cities and towns, the proportion of urban population, the gross output value of the tertiary industry, the gross output value of the food and beverage industry, the total retail sales of the catering industry, and the number of the catering industry employees. Food and beverage outlets as well as the turnover of the accommodation industry, tourism foreign exchange income and other 28 indicators, through the Analytic hierarchy process to give weight to the indicators, and the index values to be standardized, and then combined with standardized index data. The competitiveness of catering industry in Chongqing, Beijing, Tianjin and Shanghai is analyzed and evaluated by comprehensive analysis. Through the analysis, the problems existing in the development of catering industry in Chongqing are clarified. The countermeasures to enhance the competitiveness of catering industry in Chongqing are put forward.
【学位授予单位】：重庆工商大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F719.3

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