饭店委托管理中激励约束机制研究

发布时间：2018-01-29 03:48

本文关键词： 饭店委托代理博弈论激励约束机制　出处：《复旦大学》2012年硕士论文　论文类型：学位论文

【摘要】：改革开放三十几年来,中国饭店业得到了长足的发展,根据国家旅游局不完全统计,仅2011年就有千余家四星级以上标准的高档饭店投入运行,而且其中不乏国际知名品牌的饭店。随着中国经济和旅游业的不断发展,国内饭店业正在逐步向各分层次细分市场深度发展,中国这一蕴藏巨大发展潜力的市场正不断地吸引着国内外投资者的进驻。但是,在高速发展的饭店业背后,是中国与发达国家间在饭店管理水平和管理模式上的明显差异,尤其饭店委托管理中频频出现的不和谐现象,业主方和管理方在各自利益诉求的博弈中引发的委托代理问题等等,均有待业界和理论界深入探讨和研究。本文首先对中国饭店业的发展历史和现状进行了回顾,提出了现阶段中国饭店业委托管理中存在的问题；然后对国内外饭店委托管理领域的相关文献进行了综述,总结了国内该领域研究中与国外相比存在的差距；接着,本文对相关基础理论进行了回顾,为本文研究打好理论基础。为了更深入了解我国饭店委托管理模式现状,本文利用了邹益民、鲍娟的调查问卷对实证饭店的业主方和管理方进行问卷调查,通过调查验证了实证饭店是否具有成功饭店委托管理的先决条件,然后通过对实证饭店实施激励约束机制前后两年经营业绩的比较,发现采用科学的激励约束机制实施对委托管理饭店监督,会取得巨大的经济效益和社会效益。本文对饭店委托管理模式中的业主方和管理方所关注的焦点问题进行了详尽的分析,并通过博弈论相关模型进行了博弈关系分析,深入了解业主方和管理方的利益冲突的核心点。本文最后从业主方的角度针对管理方设计了多元化的激励约束机制,试图通过实施科学有效的多元化激励约束机制,来探求饭店业主和管理方之间的利益平衡,以期能对中国饭店业产生积极的影响。
[Abstract]:Since the reform and opening up to the outside world for more than 30 years, China's hotel industry has been greatly developed. According to the incomplete statistics of the National Tourism Administration, in 2011 alone, there were more than 1,000 high-grade hotels with four-star or more standards in operation. With the continuous development of China's economy and tourism, the domestic hotel industry is gradually developing to the various levels of market segmentation. China, a market with great potential for development, is attracting investors both at home and abroad. However, behind the rapid development of the hotel industry. It is the obvious difference between China and developed countries in hotel management level and management mode, especially in the hotel entrustment management. The principal-agent problem caused by the owner and the management in the game of their respective interests needs to be deeply discussed and studied by the industry and the theorists. Firstly, this paper reviews the history and present situation of Chinese hotel industry, and points out the problems existing in the entrustment management of Chinese hotel industry. Then it summarizes the related literature in the field of hotel commission management at home and abroad, and summarizes the gap between domestic and foreign research in this field. Then, this paper reviews the relevant basic theories, and lays a theoretical foundation for this study. In order to better understand the current situation of hotel management in China, this paper makes use of Zou Yimin and Bao Juan's questionnaire to investigate the owners and managers of the hotel. Through the investigation to verify whether the empirical hotel has the prerequisite of successful hotel entrustment management, and then through the empirical hotel incentive and constraint mechanism before and after two years of performance comparison. It is found that using scientific incentive and constraint mechanism to supervise the entrusted management hotel will achieve great economic and social benefits. This paper makes a detailed analysis of the focus issues of the owner and the management in the management model of hotel entrustment, and analyzes the game relationship through the game theory model. Learn more about the core points of conflict of interest between owner and manager. In the end, this paper designs a diversified incentive and constraint mechanism for the management from the owner's point of view, and tries to implement a scientific and effective incentive and constraint mechanism. To explore the balance of interests between hotel owners and managers in order to have a positive impact on the Chinese hotel industry.
【学位授予单位】：复旦大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F719

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