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美团网融资渠道研究

发布时间:2018-01-29 06:39

  本文关键词: 融资渠道 O2O企业 美团网 出处:《安徽大学》2017年硕士论文 论文类型:学位论文


【摘要】:良好的的企业内部经营管理一定离不开好的融资管理,然而融资渠道的管理又是融资管理的重要组成部分,多渠道融资在一定程度上能降低企业的融资成本,也能大大降低企业的融资风险。O2O商业模式是随着电子商务发展诞生下来的一种新的模式。O2O企业作为人们青睐的新出来的商业模式,其最大最显著的特点主要在于前期投入多、发展迅猛、但是具有很大的波动性、脱离不了市场经济环境。因此对于此类企业在发展的初中期需要大量的资金投入,但是这类企业融资由于公司实力上比不过大型公司,实力特别薄弱,前期融资如登泰山,步步艰难,最后的结果就是这些企业的融资渠道狭窄,融资后付出的成本较大、威胁着公司的长期稳定。基于以上认识,本文从理论出发,以美团网为例,分析美团网从成立以来至今的融资历程,从而得出美团网融资渠道较为单一,并且将美团网的融资渠道与同类型企业阿里巴巴、大众点评网、饿了么网进行了对比,对比发现,美团网的融资渠道与同行业的企业融资渠道较为相似,但是这并代表着融资渠道就一定是合理的。本文结合现代新的融资方式,例如众筹来讨论美团网是否更应该考虑新的融资渠道,从新的高度分析美团网的融资渠道,从而给美团网甚至整个O2O行业管理层完善自身的融资渠道的提供一定的思考。本文从5个部分着手来写,最开始写的是该论文的研究背景和研究意义,对国内和国外的学者在中小型企业、020企业的融资渠道上的研究成果的一些文献进行了分析总结,与此同时,也就进一步写了美团网融资渠道这篇论文的研究内容、论文的研究目的、本文的研究思路和这篇文章的创新点所在;第二部分就是简单的写了一些融资渠道的相关的理论,主要是在说企业融资、融资渠道、O2O企业的一些概念和理论;第三部分是分析美团网融资现状以及存在的问题,并且将美团网的融资渠道与阿里巴巴、饿了么网、大众点评网的融资渠道进行了对比分析,找出美团网融资渠道存在的不足之处;第四部分是结合第三部分美团网融资渠道的不足之处,站在理论的角度并结合美团网的特点对美团的融资渠道的完善提出了一些建议,旨在拓宽美团网的融资渠道,降低融资成本与风险,促进美团网更为完善的融资管理;最后一个部分写的是总结,也相应写了本人研究该篇文章还有哪些欠缺的部分,并提出希望有更多的学者对此有所研究。本文有一定的创新,主要表现为结合同类型企业的融资渠道,对比分析美团网融资渠道的合理性,并且结合现在的市场金融环境,新的融资方式和政府银行的贷款优惠政策,对美团网的公司规模、融资历程进行分析,即使深度不够,但是是对美团网整个融资历程全部进行了分析,具有相对全面性,使研究具有较强的说服性与现实意义。希望本文能对我国其他020企业的在融资渠道的拓宽上具有一定的指导作用。
[Abstract]:The enterprise internal management good certainly cannot do without financing management, but the financing channel management is an important part of financing management, financing channels to reduce financing costs to a certain extent, can greatly reduce the risk of enterprise finance.O2O business model with the development of electronic commerce is born down a new model of.O2O enterprises as many new business models, the largest and most significant feature mainly lies in the initial investment, rapid development, but has great volatility, not from the market economic environment. So for such enterprises need to invest a lot of money in the development of the junior middle school stage, but this kind of enterprise financing due to the company strength than large companies, especially weak strength, financing such as Mount Taishan, step by step is difficult, these enterprises financing channels at the end of the Narrow financing cost after large, threatening the long-term stability of the company. Based on the above understanding, this article from the theory, the U.S. mission network as an example, analysis of the financing process of the U.S. mission network from its inception, so that the U.S. group net financing channel is single, and the U.S. group net financing channels with the same the type of enterprise Alibaba, dianping.com, contrast, hungry network for the comparison, the financing channels for enterprises of meituan financing channels with the same industry is similar, but it represents the financing channels must be reasonable. This paper combined with modern new ways of financing, such as to raise the public to discuss the United States Mission whether it should be considered a new financing channels, from the height of the new net financing channels, to the U.S. mission network or even the entire O2O industry management to improve their financing channels provide certain thinking. This article from 5 parts Hand written, written first is the research background and the research significance, the domestic and foreign scholars in the small and medium-sized enterprises, some of the research results of the 020 enterprises on the financing channels were analyzed and summarized, at the same time, the research contents are further written meituan financing channel this thesis the purpose of this paper, the research ideas and innovations of this article; the second part is simple to write some of the financing related theory, mainly in corporate financing, financing channels, some concepts and theories of O2O enterprises; the third part is the analysis of current situation of financing and the existence of the U.S. mission network the problem, and U.S. group net financing channels and Alibaba, hungry, dianping.com financing channels are analyzed, and find out the shortcomings of the U.S. group net financing channels; the fourth part is the combination of the 涓夐儴鍒嗙編鍥㈢綉铻嶈祫娓犻亾鐨勪笉瓒充箣澶,

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