潍坊市休闲产业发展研究

发布时间：2018-01-30 04:16

本文关键词： 潍坊休闲产业发展路径政策建议　出处：《山西财经大学》2012年硕士论文　论文类型：学位论文

【摘要】：潍坊是山东半岛上的园林城市，被称为世界风筝之都，风筝文化传承千年，境内拥有丰富的自然资源以及人文资源，2011年，潍坊市被评为“2011全国十大特色休闲城市之一”。十二五期间，构建“生态潍坊”、“绿色潍坊”以及“创意潍坊”是潍坊经济发展的重要目标。但是潍坊市的旅游等休闲产业等相对与青岛、烟台等省内城市依然有较大差距，与省外休闲产业发达的城市之间的差距更大，并有不断拉大的趋势，潍坊市休闲产业的发展状况与潍坊市丰富的文化资源、旅游资源等是不匹配的。本文对潍坊市旅游产业、文化产业、体育产业以及娱乐产业的发展进行了调查分析。根据山东省2011年统计年鉴提供的一些相关数据，将潍坊市与青岛、烟台、济南等休闲产业发展比较好的城市进行比较，详细的阐述了潍坊市休闲产业发展的现状与问题。论文结合潍坊市资源现状、休闲产业发展现状等，提出潍坊市休闲产业的发展路径，并且对潍坊市休闲产业发展提出自己的政策建议。文章主要有六个部分构成，第一部分是文章的导论，论述本文的研究背景与意义，第二部分论述休闲产业的定义，以及发展休闲产业的基本理论等，认为休闲产业是有消费者的休闲需求引发的提供休闲产品和服务的企业及其相关企业构成的企业群，是与人的休闲生活、休闲行为以及休闲需求密切相关的产业领域；第三部分论述潍坊市发展休闲产业的可行性以及必要性，通过潍坊市经济发展状况、资源分布状况以及山东省、潍坊市对于休闲产业扶助政策等，研究了潍坊市发展休闲产业的必要性以及可行性；第四部分论述潍坊市休闲产业发展的现状以及问题，旅游产业是潍坊市休闲产业发展的支柱产业，文化产业实力增强，体育产业有很大潜力，餐饮娱乐产业等相对落后；第五部分论述潍坊市休闲产业的发展路径，从优化产业布局、完善休闲产业链、城乡休闲产业一体化发展、构建山东省整体优势以及创新营销六个方面提出了潍坊市发展休闲产业的发展路径；第六部分提出促进潍坊市休闲产业发展的政策建议，提出潍坊市应该对休闲产业进行整体规划，，加强政府引导，深入贯彻十二五发展规划等政策建议。
[Abstract]:Weifang is a garden city in Shandong Peninsula, known as the capital of kites in the world. Kite culture has passed on for thousands of years, and there are abundant natural resources and human resources in the territory, in 2011. Weifang City was named "2011 one of the top ten characteristic leisure cities". During the 12th Five-Year Plan, the construction of "ecological Weifang". "Green Weifang" and "creative Weifang" are the important targets of Weifang's economic development. But Weifang's tourism and other leisure industries are still relatively different from cities in Qingdao, Yantai and other provinces. The gap between the leisure industry and the developed cities outside the province is bigger, and there is a growing trend. The development of the leisure industry in Weifang is not matched with the rich cultural resources and tourism resources of Weifang. This paper investigates and analyzes the development of tourism industry, culture industry, sports industry and entertainment industry in Weifang City. According to some relevant data provided by Shandong Province Statistical Yearbook in 2011, Weifang City and Qingdao are put forward. Yantai, Jinan and other leisure industry development of better cities for comparison, elaborated in detail Weifang leisure industry development status and problems. Combined with Weifang resources, leisure industry development status quo. This paper puts forward the development path of Weifang leisure industry, and puts forward its own policy suggestions to Weifang leisure industry development. The first part is the introduction of the article, discusses the research background and significance of this article, the second part discusses the definition of leisure industry, as well as the basic theory of the development of leisure industry. The author thinks that leisure industry is a group of enterprises providing leisure products and services and related enterprises, which is caused by the leisure demand of consumers, and it is the leisure life of people. Leisure behavior and leisure demand are closely related to the industrial field; The third part discusses the feasibility and necessity of the development of leisure industry in Weifang City, through the economic development of Weifang City, the distribution of resources and the policy of supporting leisure industry in Shandong Province and Weifang City. The necessity and feasibility of developing leisure industry in Weifang are studied. The 4th part discusses the current situation and problems of the development of Weifang leisure industry. Tourism industry is the pillar industry of Weifang leisure industry. The strength of cultural industry is enhanced and the sports industry has great potential. Catering and entertainment industry is relatively backward; Part 5th discusses the development path of leisure industry in Weifang, from the optimization of industrial layout, the improvement of leisure industry chain, the integration of urban and rural leisure industry development. Constructing the overall advantage of Shandong Province and innovative marketing six aspects of Weifang City to develop leisure industry development path; Part 6th puts forward the policy suggestions to promote the development of leisure industry in Weifang City, and puts forward that Weifang City should carry out the overall planning of leisure industry, strengthen the guidance of the government, and carry out the policy suggestions of the 12th Five-Year Plan in depth.
【学位授予单位】：山西财经大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F719

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