经济型连锁酒店经营分析与发展策略

发布时间：2018-02-05 00:40

本文关键词： 经济型酒店连锁经营发展策略如家快捷酒店的发展模式分析　出处：《南昌大学》2013年硕士论文　论文类型：学位论文

【摘要】：随着中国经济的高速发展,我国的旅游业也进入了一个稳步发展时期。在高档星级酒店发展的同时,由国外传入的“经济型酒店”在国内也成为热点。它以其优质的服务、低廉的价格越来越被广大的消费者接受。但在迅猛发展的同时,也暴露出许多问题和隐患。经济型酒店同质化的严重、竞争的无序、理论的缺失、人才的匮乏,都成为制约其发展的弊端。本文在结构上共分为六章。从研究的背景起,阐述了当前经济型酒店的概念及发展,分析了我国经济型酒店发展的现状,提出了我国经济型酒店的发展策略,并结合了如家酒店的发展分析,总结出了我国经济型酒店发展的结论和展望。面对激烈的竞争和同质化问题,我国的经济型酒店不仅要学习和借鉴国外的先进管理经验,还必须充分研究国情,从经济型酒店的营销策略、管理策略等方面入手,增强收益管理、成本控制、人才资源管理和先进技术的引进,选择合适的经营战略,充分利用成本领先和差异化战略,采用集团化发展模式,提高连锁经营管理优势,走出一条适合中国国情、符合中国消费观念的经济型酒店的发展途径。这个新兴行业在我国具有非常广阔的发展前景。
[Abstract]:With the rapid development of China's economy, the tourism industry in China has entered a period of steady development, at the same time of the development of high-end star hotels. The "economy hotel" introduced from abroad has also become a hot spot in China. It is accepted by more and more consumers with its high quality service and low price. But at the same time, it is developing rapidly. The homogenization of economic hotels, the disorder of competition, the lack of theory and the shortage of talents have all become the drawbacks that restrict the development of economy hotels. This paper is divided into six chapters in structure. From the background of the research, this paper expounds the concept and development of economic hotel, analyzes the present situation of economic hotel development in China, and puts forward the development strategy of economic hotel in China. Combined with the development analysis of 24Home Hotel 24, the conclusion and prospect of economic hotel development in China are summarized. In the face of fierce competition and homogeneity, economic hotels in our country should not only learn and learn from the advanced management experience of foreign countries, but also fully study the national conditions and marketing strategies of economic hotels. Start with the management strategy, strengthen the income management, cost control, talent resource management and the introduction of advanced technology, choose the appropriate management strategy, make full use of cost leading and differentiation strategy. Adopting the development mode of collectivization to improve the advantages of chain management and go out of the way to suit the national conditions of China. The new industry has a very broad development prospect in China.
【学位授予单位】：南昌大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F274;F719

【参考文献】