东道国酒店联盟网络影响联盟伙伴选择研究——国际酒店经验和能力的调节效应

发布时间：2018-02-10 05:08

本文关键词： 社会网络网络位置酒店联盟网络　出处：《经济管理》2017年01期 　论文类型：期刊论文

【摘要】：本文基于社会网络理论集中探讨了东道国酒店联盟网络中两大社会网络位置属性——网络中心性和网络中介性对酒店国际合作伙伴选择的影响过程。实证结果表明,位于当地网络中心位置的酒店比中介位置的酒店更易成为国际酒店的合作伙伴,但该关系受到国际酒店在东道国的市场经验以及国际酒店能力两种因素的调节影响。当国际酒店具有较为丰富的东道国市场经验和较高能力时,更倾向于选择当地中介位置酒店而非中心位置酒店作为其合作伙伴。我国酒店业国内联盟网络的数据支持了相关假设,这对我国酒店在海外建立社会网络和选择东道国合作伙伴都具有重要的启发与借鉴价值。
[Abstract]:Based on the theory of social network, this paper focuses on the influence of the location attributes of the two social networks in the hotel alliance network of the host country-network centrality and network intermediation-on the selection of hotel international partners. The empirical results show that, Hotels located in the center of the local network are more likely to be partners in international hotels than those located in intermediary locations. However, the relationship is influenced by the market experience of the international hotel in the host country and the international hotel capability. When the international hotel has rich market experience and higher ability in the host country, We prefer local intermediary hotel to central location hotel as its partner. Our hotel industry domestic alliance network data support the related hypothesis. It has important inspiration and reference value for Chinese hotels to set up social network abroad and choose the partners of host country.
【作者单位】：上海海事大学经济管理学院;上海财经大学国际工商管理学院;
【基金】：国家自然科学基金项目“基于碳效应分析的城市生态游憩空间格局和功能的优化研究”(41301154) 国家社会科学基金项目“我国大型城市中旅游业与演艺业融合发展的理论、途径与效益研究”(14BGL087)
【分类号】：F719.2

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