杭州A酒店升星改造项目可行性研究

发布时间：2018-02-11 12:18

本文关键词： 酒店升星改造项目规划可行性分析　出处：《浙江工业大学》2013年硕士论文　论文类型：学位论文

【摘要】：近年来,随着杭州市酒店业竞争的日趋激烈,A酒店在接待能力、接待水平、顾客口碑、平均房价、客房出租率、营业总收入等核心数据始终处于同类酒店的中下游水平。这些竞争劣势集中体现在硬件设施设备的老化、高水准接待能力欠缺和服务专业化水平不足等方面。因此,为了继续立足于杭州酒店之林,调整酒店定位、提升软硬件水平,向更高星级转型是A酒店应对未来杭州酒店市场激烈竞争的必然举措。本文首先阐述了项目研究的背景和意义、国内外研究的现状,提出项目研究的思路和框架,以及采用的方法和工具；接着,介绍A酒店升星改造项目的背景和实施的必要性；接着在酒店升星改造项目的SWOT分析基础上,本文进一步论证与设计了A酒店项目投资战略,包括酒店的市场定位、发展目标及战略选择；制定了酒店升星改造方案,明确了硬件设施的功能布局与项目内容,提出了设备设施及经营管理的整改建议。同时,通过改造投资估算和项目经营预测,论证了酒店升五星改造项目的经济可行性。综上,本文得出研究结论——A酒店的升星改造项目是必要和可行的。
[Abstract]:In recent years, with the increasingly fierce competition in the hotel industry of Hangzhou City, Hotel A is in the reception capacity, reception level, customer reputation, average house price, room rental rate, Core data such as gross operating income are always at the middle and lower reaches of similar hotels. These competitive disadvantages are mainly reflected in the aging of hardware facilities, lack of reception capacity of high standard and insufficient level of service specialization. In order to continue to base on Hangzhou hotel forest, adjust hotel positioning, improve the level of software and hardware, and transform to higher star level is the inevitable measure for hotel A to deal with the fierce competition of Hangzhou hotel market in the future. In this paper, the background and significance of the project research, the status quo of the research at home and abroad, the train of thought and framework of the project research, the methods and tools adopted, and the background and the necessity of implementation of the project are introduced in this paper. Then on the basis of SWOT analysis of hotel star upgrading project, this paper further demonstrates and designs a hotel project investment strategy, including the hotel market positioning, development goals and strategic choice, and formulate the hotel star upgrading plan. The functional layout and project contents of hardware facilities are clarified, and suggestions for rectification of equipment, facilities and operation and management are put forward. At the same time, the economic feasibility of the project is proved through investment estimation and project management prediction. In this paper, the conclusion of the study-A hotel upgrade project is necessary and feasible.
【学位授予单位】：浙江工业大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F719

【参考文献】