舟山海洋文化特色民宿研究

发布时间：2018-02-27 22:37

本文关键词： 舟山旅游民宿发展海洋文化　出处：《浙江海洋大学》2017年硕士论文　论文类型：学位论文

【摘要】：旅游业属于第三产业,以资源消耗低、提高就业机会多以及综合效益好成为近年来热门话题。浙江省舟山市是全国唯一一个海洋群岛新区,环境良好,山海风光独特。随着国家经济的快速发展,以及舟山新区的建立、跨海大桥开通的等等有利因素,舟山地区的旅游业呈现阶梯式的增长。随着旅游业的不断发展,人们也对民宿产业提出了更高层次的需求。舟山民宿产业虽拥有得天独厚的优势,但民宿发展还存在诸多亟待解决的重要问题,比如如何结合舟山当地特色资源进行整体开发,在开发过程中如何有效可持续发展等的问题。基于对舟山民宿类型的实证调查,现存舟山民宿主要可分为新房改造民宿、新房改造特色民宿、旧房改造特色民宿、择址新建的特色民宿。通过对舟山民宿发展现状的实地考察以及对国内外研究文献的分析,舟山民宿发展具有地理环境优势、交通区位优势、海洋海岛自然资源优势、海洋文化优势、政策优势;但也存在缺乏特色文化支撑、民宿的自身定位和市场定位摇摆不定、民宿经营者素质参差不齐、缺乏统一的品牌和宣传优势、长三角地区精品民宿的竞争和本地民宿的低水平恶性竞争等发展问题。通过借鉴台湾民宿、日本民宿发展的经验,深入分析舟山海洋信仰文化、舟山海洋渔业文化、舟山海洋民俗文化和舟山海洋艺术文化等舟山海洋特色文化,提出打造舟山海洋文化特色民宿发展战略。从重建民宿理念、突出发展重点以及强化产品升级三个方面为建设海洋文化特色民宿提出构思,打造具有海洋特色的“海洋乐”品牌。同时通过加强政府扶持、注重规划设计、创新发展模式、打造特色、创立品牌等具体对策,更深层次地挖掘当地特色,进一步开发高端化市场,实现舟山民宿业可持续发展。
[Abstract]:Tourism, which belongs to the tertiary industry, has become a hot topic in recent years because of its low consumption of resources, increased employment opportunities and good comprehensive benefits. Zhoushan City, Zhejiang Province, is the only new marine archipelagic area in the country, with a good environment. With the rapid development of the national economy, the establishment of the new Zhoushan area, the opening of the bridge across the sea, and other favorable factors, the tourism industry in Zhoushan has shown a step by step growth. With the continuous development of the tourism industry, People have also put forward a higher level of demand for residential industry. Although Zhoushan residential industry has unique advantages, there are still many important problems to be solved in the development of residential housing, such as how to integrate Zhoushan local characteristic resources for overall development. Based on the empirical investigation on the types of dwellings in Zhoushan, the existing dwellings in Zhoushan can be divided into new houses, special houses, old houses and houses. Based on the field investigation of Zhoushan's residential development and the analysis of domestic and foreign research documents, Zhoushan's residential development has the advantages of geographical environment, traffic location and marine island natural resources. The advantages of ocean culture and policy, but also the lack of characteristic culture support, their own positioning and market positioning wobble, the quality of residential operators are uneven, lack of unified brand and propaganda advantages, The development problems such as the competition of fine houses in Yangtze River Delta region and the low level vicious competition of local houses are analyzed in depth by using the experience of Taiwan and Japan for reference to analyze the culture of belief in the sea in Zhoushan, the culture of marine fishery in Zhoushan, and so on. Zhoushan marine folk culture and Zhoushan marine art culture and so on Zhoushan ocean characteristic culture puts forward the development strategy of building Zhoushan marine culture characteristic folk residence. Focusing on the key points of development and strengthening the upgrading of products are the three aspects of putting forward ideas for building houses with marine cultural characteristics and creating "ocean music" brands with marine characteristics. At the same time, through strengthening government support, paying attention to planning and design, and innovating development models, Build the characteristic, establish the concrete countermeasure such as brand, dig the local characteristic more deeply, further develop the high-end market, realize the sustainable development of Zhoushan residential industry.
【学位授予单位】：浙江海洋大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F719.2;F592.7

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