蓝枪鱼集团连锁企业经营管理研究

发布时间：2018-03-08 12:37

本文选题：连锁企业经营管理　切入点：餐饮企业　出处：《哈尔滨工业大学》2017年硕士论文　论文类型：学位论文

【摘要】：我国餐饮业特别是餐饮连锁业的发展给蓝枪鱼的连锁经营管理带来新的机遇,也面临新挑战和威胁。蓝枪鱼集团自1999年成立以来,连锁店和销售额都得到迅速发展,但随着内外部环境的变化,蓝枪鱼集团在发展餐饮连锁经营的过程中,也遇到了一些新问题,甚至出现了一些制约性因素。本文从国外发展现状、国内相关文献等方面对国内外餐饮连锁经营管理进行了综述。并以蓝枪鱼集团餐饮连锁经营为例,通过问卷调查、现场走访、数据分析、实地考察等形式,对蓝枪鱼餐饮连锁经营管理的现状进行分析、研究,梳理蓝枪鱼餐饮连锁经营管理中存在的问题和不足、优势和劣势、机会和威胁,综合提出了战略规划不明晰、网点分布散、发展遇瓶颈、内控不严格等方面的问题。最后,本文结合蓝枪鱼集团餐饮连锁经营管理实际,从进一步明确战略规划战略定位、加强资源保障措施、完善业务板块结构、加强内部控制管理等方面给出了进一步发展蓝枪鱼集团餐饮连锁经营的路径,为我国小型餐饮企业开展连锁经营提供了可资借鉴的依据。
[Abstract]:The development of catering industry in China, especially the chain food industry, has brought new opportunities, challenges and threats to the chain management of blue marlin. Since its establishment in 1999, the chain stores and sales volume of Blue Marlin Group have developed rapidly. However, with the change of internal and external environment, Blue Marlin Group also encountered some new problems and even some restrictive factors in the process of developing restaurant chain operation. This paper summarizes the domestic and foreign restaurant chain management in China and abroad, and takes the restaurant chain management of Blue Marlin Group as an example. Through questionnaire investigation, field visit, data analysis, field investigation and so on, The present situation of the restaurant chain management of blue marlin was analyzed, and the problems, disadvantages, advantages and disadvantages, opportunities and threats in the chain management of the restaurant chain of blue marlin were analyzed, and the strategic planning was not clear and the distribution of the outlets was scattered. Finally, combining with the practice of restaurant chain operation and management of Blue Marlin Group, this paper further clarifies the strategic position of strategic planning, strengthens the measures of resource guarantee, and consummates the business plate structure. The ways to further develop the restaurant chain operation of Blue Marlin Group are given in the aspects of strengthening internal control and management, which can be used as a reference for the small catering enterprises in our country to carry out chain operation.
【学位授予单位】：哈尔滨工业大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F719.3

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