都市阳光主题酒店项目技术经济分析

发布时间：2018-03-16 23:06

本文选题：都市阳光主题酒店　切入点：商业地产　出处：《湖南大学》2013年硕士论文　论文类型：学位论文

【摘要】：随着中国经济的高速发展，我国酒店行业结束了国有企业一枝独秀的局面，本土酒店在产业规模、从业人员数量、管理服务水平和标准化体系建设上都取得了长足的进步。但与此同时，由于过渡追求高星级奢华酒店，各类酒店产品趋于雷同；国际高端连锁酒店品牌的进入导致了产品和服务的升级；而近15年房地产行业的高速发展又导致房价和地价的不断攀升，加剧了市场竞争，更进一步挤压了本土酒店行业的利润空间。如何在新的一轮行业洗牌中保持竞争优势，如何形成自身的可持续发展能力，如何在酒店投资前期做好精确的定位和项目评估预测，成为了酒店业的新课题。论文首先对主题酒店的起源和在国内的发展进行了阐述，并基于国内整体经济运行环境、房地产发展现状和趋势，，以及湖南省及长沙市全国领先的酒店市场发展情况，对酒店行业近年来的发展现状、存在的问题、以及未来的机遇和发展空间进行了研究和探讨。在接下来的部分，论文对主题酒店的起源、发展历史、都市阳光主题酒店项目的市场环境、概念设计、项目定位、运营手段、内部管理控制进行了详细的阐述。本人通过长期以来对酒店市场的跟踪调查、典型酒店的实地走访、长期的工作实践，获得了一线实际运营数据和资料，并对该项目的经济效益进行了综合评价，从理论和实证两个方面证明了该主题酒店项目的必要性和可行性。最后，论文对主题酒店的未来发展趋势和效益评价模式进行了总结、探讨和展望。论文通过对都市阳光主题酒店项目技术经济分析，论证了主题酒店的可行性和可持续发展空间，丰富了酒店的发展思路，并结合当前经济和市场运行的情况，对未来的酒店发展趋势进行了有益的研究和探讨，这对于主题酒店这类较新的细分商业地产项目的发展，有一定的参考和借鉴价值。
[Abstract]:With the rapid development of China's economy, the hotel industry in China has put an end to the dominance of state-owned enterprises. Local hotels are in the industrial scale and the number of employees. Great progress has been made in the level of management service and the construction of standardization system, but at the same time, because of the transitional pursuit of high-star luxury hotels, all kinds of hotel products tend to be the same; The entry of the international high-end hotel chain brand has led to the upgrading of products and services, while the rapid development of the real estate industry in the past 15 years has led to the constant rise in house prices and land prices, which has intensified the market competition. It further squeezes the profit space of the local hotel industry. How to maintain the competitive advantage in the new round of industry shuffling, how to form its own sustainable development ability, how to make accurate positioning and project evaluation prediction in the early stage of hotel investment, It has become a new topic in the hotel industry. Firstly, the origin and development of Hotel Theme in China are described, and based on the overall domestic economic operating environment, real estate development status and trends, as well as Hunan Province and Changsha City, the national leading hotel market development situation. In the following part, the origin and development history of Hotel Theme are discussed. The market environment, concept design, project positioning, operation means and internal management control of the Hotel Theme Project are described in detail. After a long period of practice, the actual operation data and data are obtained, and the economic benefits of the project are comprehensively evaluated. The necessity and feasibility of the Hotel Theme project are proved theoretically and empirically. The paper summarizes the future development trend and benefit evaluation model of Hotel Theme. Based on the technical and economic analysis of the Hotel Theme Project, the paper demonstrates the feasibility and sustainable development space of Hotel Theme, enriches the hotel development ideas, and combines with the current economic and market operation. This paper makes a beneficial research and discussion on the development trend of hotels in the future, which has certain reference value for the development of relatively new subdivided commercial real estate projects such as Hotel Theme.
【学位授予单位】：湖南大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F719

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