A连锁快餐公司的物流运作优化研究

发布时间：2018-03-19 03:38

本文选题：物流　切入点：冷链物流　出处：《广东工业大学》2013年硕士论文　论文类型：学位论文

【摘要】：随着我国工业化、城市化和现代化进程日趋加快,社会经济稳定发展,人民生活水平持续提高,餐饮消费成为拉动我国消费需求增长的重要力量,我国快餐行业迅速发展壮大。处于世界领先地位的西式快餐觊觎中国市场由来已久,在中国市场的物流运作效果,将决定其能否在中国餐饮市场占据重要位置。鉴于此,本文以A快餐连锁公司的物流运作优化作为为研究对象,通过实践调研,在深入分析我国快餐业发展现状和A快餐连锁公司物流现状及其面临挑战的基础上,研究了A快餐连锁公司的物流运作优化问题。首先,概述了物流、物流外包、供应链管理、冷链物流、库存优化、物流信息系统优化等相关理论。其次,分析了A连锁快餐公司在中国的发展历程和经营现状及物流运作情况。再次,使用PEST理论分析了A连锁快餐公司物流运作的外部环境,归纳分析了由此带来的物流挑战和问题,探讨了公司未来五年的战略布局。最后,从冷链物流优化、库存优化、物流信息系统及流程优化三个方面,深入分析了A连锁快餐公司应采取的物流运作优化措施,旨在降低A快餐连锁公司的物流运营成本,提高运行效率,增强A快餐连锁公司的核心竞争力,从而能有长足、持续的发展
[Abstract]:With the industrialization, urbanization and modernization of our country speeding up day by day, the stable development of social economy, the continuous improvement of people's living standard, the consumption of food and beverage has become an important force to stimulate the growth of consumption demand in our country. The fast food industry of our country develops rapidly. Western fast food covets the Chinese market for a long time. The effect of logistics operation in the Chinese market will determine whether it can occupy an important position in the Chinese catering market. In view of this, this article takes the logistics operation optimization of A fast food chain company as the research object, through the practice investigation, in the thorough analysis our country fast food industry development present situation and the A fast food chain company logistics present situation as well as faces the challenge foundation. The logistics operation optimization of A fast food chain company is studied. Firstly, the related theories such as logistics, logistics outsourcing, supply chain management, cold chain logistics, inventory optimization, logistics information system optimization and so on are summarized. This paper analyzes the development course, management status and logistics operation of chain A fast food company in China. Thirdly, it analyzes the external environment of logistics operation of chain A fast food company by using PEST theory, and summarizes and analyzes the logistics challenges and problems brought about by it. Finally, from the aspects of cold chain logistics optimization, inventory optimization, logistics information system and process optimization, this paper deeply analyzes the logistics operation optimization measures that A chain fast food company should take. The aim is to reduce the logistics operation cost of A fast food chain company, improve the operation efficiency and enhance the core competitiveness of A fast food chain company, so that it can have a long and sustainable development.
【学位授予单位】：广东工业大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F259.23;F719

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