商业模式成型中的合法性问题：性质与对策研究

发布时间：2018-03-19 06:55

本文选题：商业模式　切入点：合法性　出处：《东南大学》2017年硕士论文　论文类型：学位论文

【摘要】：商业模式作为企业管理的一种新思维方式,能有效指导企业不断调整创造价值和实现价值,是企业获取持续竞争优势的关键。而合法性对于企业获取商业模式构建需要的各种资源具有重要的意义,是企业成功构建商业模式的重要前提。构建一个成功的商业模式,关键步骤包括确定客户价值主张、提出顾客问题解决方案、设计合理的盈利模式,构建合作网络系统。然而构建商业模式的每一个板块,都需要投入各种各样的资源。而企业自身拥有的资源并不足以构建一个成功的商业模式,因此,企业必须与资源拥有者进行合作,使合作伙伴愿意投入企业所需要的资源。而利益相关者在投入资源前,则会衡量商业模式的合法性水平。商业模式是一个复合体,这个复合体的合法性是有其构成部分的合法性水平决定的,然而,长期以来不论对企业还是某个团队、创意等均是作为一个整体来研究其合法性的。研究复合体的合法性理论上缺乏研究,相应的方法也处于空白。合法性理论则至今未对商业模式这一"组合体"的合法化问题研究投入必要的关注。针对目前企业在商业模式构建和创新实践中遇到的问题,本文通过文献研究从合法性视角切入,归纳并构建了商业模式构建、资源获取与商业模式合法性的理论模型。本文认为:商业模式的合法性能促进企业获得商业模式创新所需的不同资源,而商业模式合法性的来源主要是利益相关者及其所关注的合法性维度。企业通过提高其商业模式的合法性来获取资源,资源的获取和利用使得商业模式构建中各版块的变化,最终推动商业模式创新行为的发生。
[Abstract]:Business model as a new way of thinking of enterprise management, can effectively guide the continuous adjustment of the enterprise to create value and realize value, is the key to gaining competitive advantage for the enterprise to gain legitimacy. But the business model has important significance to construct various resource requirements, is an important prerequisite for the successful construction of the enterprise to build a business model. The success of the business model, the key steps include determining customer value, customer solutions, design reasonable profit model, constructing cooperative network system. However, each plate construction of the business model, you need to put all kinds of resources. While the resource is not enough to build a successful business model. Therefore, the enterprise must cooperate with the owner of the resource, the partner enterprises willing to invest the resources needed. And the stakeholders in the capital The source, it will measure the business mode of legitimacy level. Business model is a complex, this complex is the legitimacy of the part of the legitimacy of the decision level, however, for a long time regardless of the enterprise or a creative team, are as a whole to study its legitimacy. The lack of legitimacy theory research complex, corresponding methods are also in the blank. The legitimacy theory is yet to study on the legalization of the business model of "combination" of the input necessary attention. Aiming at solving the construction enterprises in the business model innovation and the problems in practice, this paper starts from the perspective of legitimacy literature research, induction and build a business model, resource acquisition model and business model of legitimacy. This thesis holds that to promote the enterprises to obtain a desired performance of legitimate business model business model Different resources, and the source of the legitimacy of the business model is the main stakeholders and the legitimacy of concern. Enterprises by enhancing the legitimacy of its business model to acquire resources, access to and use of resources makes the business model change of each section in the construction, and ultimately to promote business model innovation behavior.

【学位授予单位】：东南大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F719;D669.6

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