基于营销环境改善的内蒙古装备工业与生产性服务业互动研究

发布时间：2018-03-19 23:24

本文选题：生产性服务业　切入点：装备工业　出处：《内蒙古财经大学》2012年硕士论文　论文类型：学位论文

【摘要】：技术密集型或知识密集型生产性服务业在国民经济发展中发挥着越来越重要的作用，，它是产业结构优化升级的主要方向，也是转变经济发展方式，走新型工业化道路的有效途径。随着生产分工的不断细化和技术创新的进步，生产性服务业与装备工业逐渐向互动融合的方向发展。装备工业的优化升级要求大量知识和服务投入，可以拉动生产性服务业的发展；而反过来生产性服务业的增长也能优化装备工业的市场营销环境，促进装备工业竞争力的提升。本文以内蒙古为例，基于营销环境改善的视角，在分析两业营销环境以及两业发展现状的基础上，运用eviews3.1对内蒙古装备工业与生产性服务业进行回归分析和格兰杰因果检验，得出内蒙古生产性服务业与装备工业之间的互动关系。通过对两业的宏微观营销环境分析发现，对于装备工业，生产性服务业发展的不完善就是影响装备工业发展的一个营销环境问题。又通过回归分析和因果检验发现生产性服务业对装备工业的发展具有较强的支撑作用，装备工业的发展能给生产性服务业带来更多的引致需求，这说明内蒙古装备工业与生产性服务业互相促进、呈互动融合的趋势发展，但是两业的互动程度并不突出。根据这一研究结论，结合我国典型地区两业互动发展的经验借鉴，提出内蒙古装备工业与生产性服务业互动发展的路径选择。在生产性服务业与装备工业有机融合、互动发展的背景下，研究内蒙古两业的互动融合程度，提出相应的路径选择，对于丰富和发展内蒙古两业关系研究以及经济增长都具有理论和实践上的意义。企业或整个产业是置身于一定的市场环境当中的，无时无刻不受到环境的影响和制约。市场营销活动过程实际上是企业或行业不断适应环境变化的动态过程。对于内蒙古装备工业与生产性服务业来说，全面深入的了解营销环境的现状、特点，把握营销环境发展变化的趋势，积极改善营销环境，是实现两业互动发展的关键。在需求日益多样化、个性化的今天，营销环境不断的动态变化发展，本文在分析研究内蒙古装备工业与生产线服务业发展现状和营销环境现状的基础上，提出加强产业关联、促进两业集聚式发展、提高企业柔性营销能力和强化政府职能等措施以改善两业互动发展的营销环境。本论文在这一视角下研究内蒙古两业互动发展具有一定的创新性，对于促进两业产业联合、提升核心竞争力及积极应对营销环境的变化，从而促使内蒙古生产性服务业与装备工业在我国市场上占据一定市场地位具有重要研究意义。
[Abstract]:The technology-intensive or knowledge-intensive producer services play a more and more important role in the development of the national economy, which is the main direction of the optimization and upgrading of the industrial structure and the transformation of the mode of economic development. The effective way to take the road of new industrialization. With the continuous refinement of production division and the progress of technological innovation, The optimization and upgrading of equipment industry requires a large amount of knowledge and service input, which can stimulate the development of producer services. In turn, the growth of producer services can optimize the marketing environment of equipment industry and promote the competitiveness of equipment industry. This paper takes Inner Mongolia as an example, based on the perspective of marketing environment improvement, on the basis of analyzing the two industries' marketing environment and the present situation of the two industries' development, using eviews3.1 to carry on regression analysis and Granger causality test to the equipment industry and producer service industry in Inner Mongolia. The interactive relationship between producer service industry and equipment industry in Inner Mongolia is obtained. Through the analysis of the macro and micro marketing environment of the two industries, it is found that for the equipment industry, The imperfect development of producer service industry is a marketing environment problem that affects the development of equipment industry, and through regression analysis and causality test, it is found that producer service industry has a strong supporting effect on the development of equipment industry. The development of equipment industry can bring more demand to producer service industry, which shows that equipment industry and producer service industry in Inner Mongolia promote each other and develop in an interactive and integrated way. However, the degree of interaction between the two industries is not outstanding. According to the conclusion of this study, combined with the experience of the development of the interaction between the two industries in typical areas of China, Under the background of organic integration and interactive development of producer service industry and equipment industry, this paper studies the degree of interactive integration of the two industries in Inner Mongolia, and puts forward the corresponding path choice. It has theoretical and practical significance for enriching and developing the relationship between the two industries in Inner Mongolia and economic growth. The enterprise or the whole industry is in a certain market environment, The process of marketing activities is actually a dynamic process in which enterprises or industries adapt to the changing environment. For the equipment industry and producer service industry in Inner Mongolia, It is the key to realize the interactive development of the two industries to understand the current situation and characteristics of the marketing environment, grasp the trend of the development and change of the marketing environment, and actively improve the marketing environment. Based on the analysis of the present situation of equipment industry and production line service industry in Inner Mongolia and the present situation of marketing environment, this paper proposes to strengthen the industrial relationship and promote the development of the two industries' agglomeration. In order to improve the marketing environment of the interactive development of the two industries, this paper studies the development of the two industries in Inner Mongolia from this angle of view, which is innovative in promoting the combination of the two industries, and the following measures are taken to improve the flexible marketing ability of the enterprises and strengthen the functions of the government in order to improve the marketing environment. It is of great significance to promote the core competitiveness and actively respond to the change of marketing environment, thus promoting the producer service industry and equipment industry in Inner Mongolia to occupy a certain market position in our market.
【学位授予单位】：内蒙古财经大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F274;F426.4;F719

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