仰光XX酒店竞争战略研究

发布时间：2018-03-24 22:42

本文选题：仰光XX酒店　切入点：竞争战略　出处：《广西大学》2016年硕士论文

【摘要】：近年来,缅甸逐渐向外国投资者放开投资限制,国际投资者纷纷涌入这一块商机盛地,同时,到访缅甸的外国游客也不断增多。缅甸酒店业市场的需求在不断膨胀,据悉,前2年在缅甸举办的东南亚运动会使得仰光酒店“一房难求”。缅甸酒店业释放出巨大的投资商机,国际酒店集团正纷纷涌入这个新兴国家。自从缅甸民选政府上台之后,国内经济改革开放力度持续加大,而日益开放的经济环境也带动该国旅游业和商贸投资的兴起,由于经过此前长达数十年的闭关锁国,包括最大城市仰光在内的各大城市和旅游景区出现接待能力有限以及酒店客房供不应求的现象。为应对日益增长的需求,仰光市今年内将增加4000多间达到国际标准的酒店客房。为了应对来自国外酒店的冲击和加强国内酒店的合理建设,促进缅甸经济和酒店业的平稳运行,现价段的酒店管理研究有很强的必要性。过去的三年中,缅甸一直享受酒店的热潮,由作为国家开辟了经济和政治改革风起云涌入境旅游人数驱动。入境旅游人数的黄金国度,2010年到2013年在仰光增加了160%,从79万至2.04万元,国际级酒店房间有限的库存导致了房价的大幅增加和入住率和国际等连锁酒店最佳西方,香格里拉和希尔顿都盯上了缅甸在亚洲下一个经济前沿进行扩展。本文研究的是一家5星级国际品牌商务型酒店,在其发展的过程中遇到了不少的问题,目前在竞争力强大的缅甸酒店市场中如何提升服务质量,如何进行管理经营,如何创新产品,是该酒店需要考虑和分析的问题。本文通过实地考察,调查了解仰光XX酒店的发展情况,通过对仰光XX酒店的内外部环境分析,并且用SWOT分析法来分析出该酒店的战略管理目前存在的主要问题,同时提出适合的建议,来推动仰光XX酒店未来的发展。
[Abstract]:In recent years, Myanmar has gradually liberalized its investment restrictions to foreign investors. International investors have poured in to this area of business opportunity. At the same time, the number of foreign tourists visiting Myanmar has also been increasing. Demand in Myanmar's hotel industry is constantly expanding. It is reported that, The Southeast Asian Games held in Myanmar two years ago have made it "hard to find a room" in Yangon. Myanmar's hotel industry has unleashed huge investment opportunities and international hotel groups are pouring into the emerging country. Since Myanmar's democratically elected government came to power, The intensity of domestic economic reform and opening up has continued to increase, and the increasingly open economic environment has also led to the rise of tourism and trade investment in the country, because after decades of closed doors, Large cities and tourist attractions, including the largest city, Yangon, have limited reception capacity and a shortage of hotel rooms. Yangon will add more than 4000 hotel rooms to international standards this year. In order to cope with the impact of foreign hotels and strengthen the rational construction of domestic hotels, it will promote the smooth operation of Myanmar's economy and hotel industry. There is a strong need for research on hotel management at current prices. For the past three years, Myanmar has enjoyed a hotel boom. Driven by the number of inbound tourists who have opened up economic and political reforms as a country, the number of inbound tourists increased by 160, from 790000 to 20400 yuan between 2010 and 2013 in Yangon. The limited inventory of international hotel rooms has led to a dramatic increase in room prices and occupancy rates and the best in the West, such as international hotel chains. Shangri-La and Hilton are both focused on Myanmar's expansion into the next economic frontier in Asia. This paper studies a five-star international brand business hotel that has encountered a lot of problems in its development. At present, how to improve service quality, how to manage and how to innovate products in the competitive Myanmar hotel market are the problems that need to be considered and analyzed. Through investigating and understanding the development of Yangon XX Hotel, analyzing the internal and external environment of Yangon XX Hotel, and using SWOT analysis method to analyze the main problems existing in the strategic management of this hotel, at the same time putting forward some suitable suggestions. To promote the future development of Yangon XX Hotel.
【学位授予单位】：广西大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：F271;F719.2

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