基于Airbnb网站评价信息的京台民宿对比研究

发布时间：2018-03-29 06:39

  本文选题：城市民宿　切入点：北京　出处：《管理学报》2017年01期

【摘要】：以北京和台北为例,从Airbnb收集数据并采用内容分析法,比较两地民宿业房源、房东、周边环境和游客心情等差距,构建对比图,发现京台民宿在位置选择、空间营造、房东特征、品牌管理和游客忠诚方面皆存在差距。建议北京民宿:1选址从交通便捷性向综合便捷性过渡;2注重"宿"之根基,从干净、便捷和舒适多角度提升房源质量;3吸引更多热爱民宿、有专业知识的房东,做有生命的民宿;4讲好民宿故事,展现寻常之外的别样生活方式;5适度降价,以收益管理拓展盈利空间。此外,民宿良性发展需以城市大环境建设为依托,进一步提升需以土地政策创新为保障。
[Abstract]:Take Beijing and Taipei as an example, collect data from Airbnb and use content analysis method to compare the differences in the sources of housing, landlords, surrounding environment and tourists' mood between the two places, construct a comparative map, and find that Beijing and Taiwan residential houses are in the choice of location and the space is built. There are gaps in landlord characteristics, brand management and tourist loyalty. It is suggested that Beijing Minghu 1 should make the transition from traffic convenience to comprehensive convenience. Convenient and comfortable multiple angles to improve the quality of housing to attract more people who love housing, have professional knowledge of landlords, do a good story of living homes, show an unusual alternative way of life and moderate price reduction. 4... In addition, the benign development of housing should be based on the construction of urban environment, and the further promotion should be guaranteed by the innovation of land policy.
【作者单位】： 中央民族大学管理学院;
【基金】：国家自然科学基金资助项目(41101133) 中央高校基本科研业务费资助项目(10301-0160120503)
【分类号】：F719.2;F592.7
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本文编号：1679999