河北TH酒店文化建设研究

发布时间：2018-04-03 11:24

本文选题：TH酒店　切入点：文化建设　出处：《天津大学》2012年硕士论文

【摘要】：我国现代酒店业真正起步于改革开放之初，经过30年的发展无论是在规模还是数量上都已取得了长足的发展。近年来，随着我国改革开放的不断深入和经济的快速发展，酒店业投资、经营环境有了很大改善，在国内行业和市场同步膨胀的同时，也吸引了众多国际知名的酒店管理集团来华投资发展。酒店行业的竞争态势也日趋激烈，竞争形式不断升级。虽然本土酒店行业取得了很大的成绩，但毕竟发展的时间不长，文化底蕴也不够深厚，对酒店文化建设特别是当前形势下开展酒店文化建设的理解还不够深入，甚至还存在着各种误区。位于石家庄市的河北TH酒店作为一家历史悠久、规模档次都比较高的本土酒店，具有研究酒店文化建设的代表性，论文即以TH酒店为研究对象，，运用企业文化建设的相关理论全面阐述剖析了酒店文化建设的现状，指出了其存在的现实问题。在此基础上通过进一步的研究判断，提出了包括总体思路、指导原则、步骤方法等内容的构建TH酒店新的文化体系、推进酒店文体建设的实施方案。论文通过对具体酒店文化建设的系统研究，突出强化了在当代中国酒店行业开展文化建设的深远意义，并对酒店文化建设的研究实施等做了探索。提出了构建科学、开放的酒店企业文化建设理论体系的命题。以求首先能为研究的目标酒店开展文化建设提供切实可行的指导，并能为当代我国酒店行业的发展特别是文化建设认识的提高和具体的实施提供一份借鉴。
[Abstract]:Our Moderno Hotel industry began in the beginning of reform and opening up, after 30 years of development both in size and number have made great progress. In recent years, with the rapid development of China's reform and opening-up and economy, investment in the hotel industry, the business environment has been greatly improved, the synchronous expansion in domestic the industry and the market at the same time, also attracted a large number of internationally renowned hotel management group to invest in China. The development of the hotel industry competition is becoming increasingly fierce competition, constantly upgrade.
Although the domestic hotel industry has made great achievements, but the development is not long, culture is not deep enough, the construction of hotel culture especially the development of hotel culture construction under the current situation are not well understood, even the existence of various mistakes. Shijiazhuang city is located in the Hebei TH hotel as a long history, scale grade higher than the local hotel, representative of the cultural construction of the hotel, with the TH hotel as the research object, using the related theories of enterprise culture construction paper analyzes the current situation of construction of hotel culture, points out the existing problems. On the basis of the further research is put forward including the overall judgment, thinking, guiding principle, construction content, steps and methods. The new TH hotel culture system, promote the implementation of the program style construction of the hotel.
The paper research on the specific construction of hotel culture, strengthening the cultural construction to carry out far-reaching significance in contemporary Chinese hotel industry, and the construction of hotel culture research implementation is explored. Put forward the construction of science, the hotel enterprise culture construction theory system. In order to open the first proposition to provide practical guidance for Study on the objectives of the hotel to carry out cultural construction, and for the development of contemporary China's hotel industry, especially to provide a reference to improve the understanding of the cultural construction and the concrete implementation.

【学位授予单位】：天津大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F719;F270

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